# Project Brief: {{project_name}}

> Complete Strategic Foundation

**Created:** {{date}}
**Author:** {{user_name}}
**Brief Type:** Complete

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## Vision

{{vision}}

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## Positioning Statement

{{positioning_statement}}

**Breakdown:**

- **Target Customer:** {{target_customer}}
- **Need/Opportunity:** {{need_opportunity}}
- **Category:** {{category}}
- **Key Benefit:** {{key_benefit}}
- **Differentiator:** {{differentiator}}

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## Business Model

**Type:** {{business_model}}

## {{#if business_model_b2b}}

## Business Customer Profile (B2B)

{{business_customer_profile}}

### Buying Roles

| Role         | Description       |
| ------------ | ----------------- |
| **Buyer**    | {{buyer_role}}    |
| **Champion** | {{champion_role}} |
| **User**     | {{user_role}}     |

{{/if}}

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## {{#if business_model_b2b}}User Profile (within Business){{else}}Ideal Customer Profile (ICP){{/if}}

{{ideal_user_profile}}

### Secondary Users

{{secondary_users}}

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## Success Criteria

{{success_criteria}}

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## Competitive Landscape

{{competitive_landscape}}

### Our Unfair Advantage

{{unfair_advantage}}

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## Constraints

{{constraints}}

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## Platform & Device Strategy

**Primary Platform:** {{primary_platform}}

**Supported Devices:**
{{supported_devices}}

**Device Priority:** {{device_priority}}

**Interaction Models:**
{{interaction_models}}

**Technical Requirements:**
- **Offline Functionality:** {{offline_requirements}}
- **Native Features:** {{native_features_needed}}

**Platform Rationale:**
{{platform_rationale}}

**Future Platform Plans:**
{{future_platform_plans}}

**Design Implications:**
{{design_implications}}

**Development Implications:**
{{development_implications}}

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## Tone of Voice

**For UI Microcopy & System Messages**

### Tone Attributes

1. **{{tone_attribute_1}}**: {{tone_description_1}}
2. **{{tone_attribute_2}}**: {{tone_description_2}}
3. **{{tone_attribute_3}}**: {{tone_description_3}}
{{#if tone_attribute_4}}4. **{{tone_attribute_4}}**: {{tone_description_4}}{{/if}}
{{#if tone_attribute_5}}5. **{{tone_attribute_5}}**: {{tone_description_5}}{{/if}}

### Examples

**Error Messages:**
- ✅ {{tone_example_error_good}}
- ❌ {{tone_example_error_bad}}

**Button Text:**
- ✅ {{tone_example_button_good}}
- ❌ {{tone_example_button_bad}}

**Empty States:**
- ✅ {{tone_example_empty_good}}
- ❌ {{tone_example_empty_bad}}

**Success Messages:**
- ✅ {{tone_example_success_good}}
- ❌ {{tone_example_success_bad}}

### Guidelines

**Do:**
{{tone_do_guidelines}}

**Don't:**
{{tone_dont_guidelines}}

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*Note: Tone of Voice applies to UI microcopy (labels, buttons, errors, system messages). Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.*

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## Additional Context

{{additional_context}}

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## Business Context

- **Primary Goal:** {{business_goal}}
- **Solution:** {{solution}}
- **Target Users:** {{target_users}}

*Full strategic analysis (business goals, personas, driving forces) is developed in [Phase 2: Trigger Mapping](../B-Trigger-Map/).*

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## Next Steps

This complete brief provides strategic foundation for all design work:

- [ ] **Phase 2: Trigger Mapping** - Map user psychology to business goals
- [ ] **Phase 3: PRD Platform** - Define technical foundation
- [ ] **Phase 4: UX Design** - Begin sketching and specifications
- [ ] **Phase 5: Design System** - If enabled, build components
- [ ] **Phase 6: PRD Finalization** - Compile for development handoff

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_Generated by Whiteport Design Studio_
