# Tone of Voice - Output Template

Use this template to document the final Tone of Voice in the Product Brief.

```markdown
## Tone of Voice

**For UI Microcopy & System Messages**

### Tone Attributes

1. **[Attribute 1]**: [Brief description]
2. **[Attribute 2]**: [Brief description]
3. **[Attribute 3]**: [Brief description]

### Examples

**Error Messages:**
- ✅ "Hmm, that doesn't look like an email. Check for typos?"
- ❌ "Error: Invalid email format"

**Button Text:**
- ✅ "Let's get started"
- ❌ "Submit"

**Empty States:**
- ✅ "Nothing here yet. Ready to add your first item?"
- ❌ "No results found"

**Success Messages:**
- ✅ "You're all set! We've sent a confirmation to your email."
- ❌ "Operation completed successfully"

### Guidelines

**Do:**
- [Tone-appropriate practice 1]
- [Tone-appropriate practice 2]
- [Tone-appropriate practice 3]

**Don't:**
- [Tone-inappropriate practice 1]
- [Tone-inappropriate practice 2]

---

*Note: Tone of Voice applies to UI microcopy. Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.*
```

## Example Microcopy Format

When presenting examples, use this comparison format:

```
Example UI Microcopy:

Error Message:
❌ Generic: "Error: Invalid input"
✅ Our Tone: [Rewritten in proposed tone]

Button Text:
❌ Generic: "Submit"
✅ Our Tone: [Rewritten in proposed tone]

Empty State:
❌ Generic: "No results found"
✅ Our Tone: [Rewritten in proposed tone]

Form Label:
❌ Generic: "Email address"
✅ Our Tone: [Rewritten in proposed tone]

Success Message:
❌ Generic: "Operation successful"
✅ Our Tone: [Rewritten in proposed tone]
```
