# Scenario Initialization Guide

**From Trigger Map to first sketch**

---

## Purpose

You've created your Trigger Map. Now: **What should you start sketching?**

This process helps you identify:

- The core feature to design first
- The natural starting point
- The user's mental state
- The shortest path to mutual success

---

## The 7 Steps

### [1. Confirm Platform Strategy](01-platform-confirmation.md)

Inherit platform strategy from Product Brief and confirm for this scenario

### [2. What Feature Delivers Value?](02-feature-selection.md)

Which core feature serves your primary target group?

### [3. Where Do They Encounter It?](03-entry-point.md)

Where does the user first come into contact with your solution?

### [4. What's Their Mental State?](04-mental-state.md)

How are they feeling at this moment?

### [5. What's Mutual Success?](05-mutual-success.md)

What does winning look like for both business and user?

### [6. What's the Shortest Path?](06-shortest-path.md)

Minimum steps from starting point to mutual success

### [7. Reference Trigger Map](07-reference-trigger-map.md)

Identify the relevant Trigger Map context for this scenario

---

## Examples

### [E-commerce Example](examples/ecommerce-example.md)

Sales-driven transparent purchase journey

### [SaaS Example](examples/saas-example.md)

Subscription-driven frictionless onboarding

### [Service Booking Example](examples/booking-example.md)

Appointment-driven trust-building flow

---

## Next Step

Once you have clarity on all 7 steps (including strategic context), **start sketching the journey.**

Each sketch serves the path from trigger to mutual success, guided by the Trigger Map.

---

[← Back to Business Model Workflow](../README.md)