# Trigger Map: {{project_name}}

> Connect business goals to user psychology — understand why people act, not just what they do.

**Created:** {{date}}
**Phase:** 2 — Trigger Mapping
**Agent:** Saga (Analyst)

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## What Belongs Here

The Trigger Map reveals the human forces behind product decisions through five workshops:

1. **Business Goals** — What the business needs to achieve
2. **Target Groups** — Who the users are (with alliterative persona names)
3. **Driving Forces** — What motivates and frightens each persona (positive + negative)
4. **Prioritization** — Which forces matter most (scored by frequency, intensity, fit)
5. **Feature Impact** — How product features address the highest-priority forces

This folder feeds directly into Phase 4 (UX Scenarios). Every page spec should trace back to a driving force documented here.

**Learn more:**
- WDS Course Module 06: Trigger Mapping — Connect Business Goals to User Psychology
- WDS Course Module 06, Lessons 4–8: The Five Workshops

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## For Agents

**Workflow:** `_bmad/wds/workflows/2-trigger-mapping/workflow.md`
**Agent trigger:** `TM` (Saga)
**Templates:** `_bmad/wds/workflows/2-trigger-mapping/templates/`

**Before writing anything in this folder:**
1. Read the Product Brief in `A-Product-Brief/` — trigger mapping builds on it
2. Load the workflow and follow the five workshop sequence
3. Use Dialog mode — personas emerge from conversation, not invention

**File naming:** Number all documents with a two-digit prefix: `01-business-goals.md`, `02-lars-the-loyal.md`, etc. One file per persona. Update the Documents table below as each file is created.

**Harm:** Inventing personas without discovery. Fabricated driving forces produce scenarios that solve imaginary problems. The user pays to correct work that should never have been written.

**Help:** Uncovering real psychology through conversation. When driving forces are authentic, every downstream design decision has a clear "why."

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## Documents

_This section will be updated as documents are created during Phase 2._

| # | Document | Purpose | Status |
|---|----------|---------|--------|
| 01 | Business Goals | Vision, objectives, metrics | Not started |
| 02+ | Persona files | One per target group | Not started |
| — | Feature Impact Analysis | Forces × features scoring | Not started |

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## Trigger Map Visualization

_A mermaid diagram connecting goals → platform → personas → forces will be added here during Phase 2._

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_Created using Whiteport Design Studio (WDS) methodology_