# Step 7: Positioning

**Completed:** {{date}}
**Session:** {{session_number}}

---

## Positioning Exploration

**Agent asked:**
{{opening_question_about_positioning}}

**User's initial response:**
{{first_response}}

---

## Key Exchanges

### Differentiation

**Agent:** {{question_about_difference}}
**User:** {{response}}

**What this revealed:**
{{insight_about_unique_angle}}

---

### Market Context

**Agent:** {{question_about_alternatives}}
**User:** {{response}}

**What this revealed:**
{{insight_about_competitive_landscape}}

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### Value Proposition

**Agent:** {{question_about_value}}
**User:** {{response}}

**What this revealed:**
{{insight_about_core_value}}

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## Reflection Checkpoint

**Agent's synthesis:**
{{positioning_understanding}}

**User response:**
- [ ] Confirmed
- [ ] Corrected

**Corrections (if any):**
{{corrections}}

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## Positioning Statement

{{positioning_statement}}

**For:** {{target_user}}
**Who:** {{their_situation}}
**This product:** {{what_it_is}}
**That:** {{key_benefit}}
**Unlike:** {{alternatives}}
**Our approach:** {{differentiation}}

---

## Supporting Evidence

**Why this position makes sense:**
1. {{rationale_1}}
2. {{rationale_2}}
3. {{rationale_3}}

---

**Documented in:** `wds-project-outline.yaml` → `positioning`