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# BMAD PRD Purpose
**The PRD is the top of the required funnel that feeds all subsequent product development work in rhw BMad Method.**
---
## What is a BMAD PRD?
A dual-audience document serving:
1. **Human Product Managers and builders** - Vision, strategy, stakeholder communication
2. **LLM Downstream Consumption** - UX Design → Architecture → Epics → Development AI Agents
Each successive document becomes more AI-tailored and granular.
---
## Core Philosophy: Information Density
**High Signal-to-Noise Ratio**
Every sentence must carry information weight. LLMs consume precise, dense content efficiently.
**Anti-Patterns (Eliminate These):**
- ❌ "The system will allow users to..." → ✅ "Users can..."
- ❌ "It is important to note that..." → ✅ State the fact directly
- ❌ "In order to..." → ✅ "To..."
- ❌ Conversational filler and padding → ✅ Direct, concise statements
**Goal:** Maximum information per word. Zero fluff.
---
## The Traceability Chain
**PRD starts the chain:**
```
Vision → Success Criteria → User Journeys → Functional Requirements → (future: User Stories)
```
**In the PRD, establish:**
- Vision → Success Criteria alignment
- Success Criteria → User Journey coverage
- User Journey → Functional Requirement mapping
- All requirements traceable to user needs
**Why:** Each downstream artifact (UX, Architecture, Epics, Stories) must trace back to documented user needs and business objectives. This chain ensures we build the right thing.
---
## What Makes Great Functional Requirements?
### FRs are Capabilities, Not Implementation
**Good FR:** "Users can reset their password via email link"
**Bad FR:** "System sends JWT via email and validates with database" (implementation leakage)
**Good FR:** "Dashboard loads in under 2 seconds for 95th percentile"
**Bad FR:** "Fast loading time" (subjective, unmeasurable)
### SMART Quality Criteria
**Specific:** Clear, precisely defined capability
**Measurable:** Quantifiable with test criteria
**Attainable:** Realistic within constraints
**Relevant:** Aligns with business objectives
**Traceable:** Links to source (executive summary or user journey)
### FR Anti-Patterns
**Subjective Adjectives:**
- ❌ "easy to use", "intuitive", "user-friendly", "fast", "responsive"
- ✅ Use metrics: "completes task in under 3 clicks", "loads in under 2 seconds"
**Implementation Leakage:**
- ❌ Technology names, specific libraries, implementation details
- ✅ Focus on capability and measurable outcomes
**Vague Quantifiers:**
- ❌ "multiple users", "several options", "various formats"
- ✅ "up to 100 concurrent users", "3-5 options", "PDF, DOCX, TXT formats"
**Missing Test Criteria:**
- ❌ "The system shall provide notifications"
- ✅ "The system shall send email notifications within 30 seconds of trigger event"
---
## What Makes Great Non-Functional Requirements?
### NFRs Must Be Measurable
**Template:**
```
"The system shall [metric] [condition] [measurement method]"
```
**Examples:**
- ✅ "The system shall respond to API requests in under 200ms for 95th percentile as measured by APM monitoring"
- ✅ "The system shall maintain 99.9% uptime during business hours as measured by cloud provider SLA"
- ✅ "The system shall support 10,000 concurrent users as measured by load testing"
### NFR Anti-Patterns
**Unmeasurable Claims:**
- ❌ "The system shall be scalable" → ✅ "The system shall handle 10x load growth through horizontal scaling"
- ❌ "High availability required" → ✅ "99.9% uptime as measured by cloud provider SLA"
**Missing Context:**
- ❌ "Response time under 1 second" → ✅ "API response time under 1 second for 95th percentile under normal load"
---
## Domain-Specific Requirements
**Auto-Detect and Enforce Based on Project Context**
Certain industries have mandatory requirements that must be present:
- **Healthcare:** HIPAA Privacy & Security Rules, PHI encryption, audit logging, MFA
- **Fintech:** PCI-DSS Level 1, AML/KYC compliance, SOX controls, financial audit trails
- **GovTech:** NIST framework, Section 508 accessibility (WCAG 2.1 AA), FedRAMP, data residency
- **E-Commerce:** PCI-DSS for payments, inventory accuracy, tax calculation by jurisdiction
**Why:** Missing these requirements in the PRD means they'll be missed in architecture and implementation, creating expensive rework. During PRD creation there is a step to cover this - during validation we want to make sure it was covered. For this purpose steps will utilize a domain-complexity.csv and project-types.csv.
---
## Document Structure (Markdown, Human-Readable)
### Required Sections
1. **Executive Summary** - Vision, differentiator, target users
2. **Success Criteria** - Measurable outcomes (SMART)
3. **Product Scope** - MVP, Growth, Vision phases
4. **User Journeys** - Comprehensive coverage
5. **Domain Requirements** - Industry-specific compliance (if applicable)
6. **Innovation Analysis** - Competitive differentiation (if applicable)
7. **Project-Type Requirements** - Platform-specific needs
8. **Functional Requirements** - Capability contract (FRs)
9. **Non-Functional Requirements** - Quality attributes (NFRs)
### Formatting for Dual Consumption
**For Humans:**
- Clear, professional language
- Logical flow from vision to requirements
- Easy for stakeholders to review and approve
**For LLMs:**
- ## Level 2 headers for all main sections (enables extraction)
- Consistent structure and patterns
- Precise, testable language
- High information density
---
## Downstream Impact
**How the PRD Feeds Next Artifacts:**
**UX Design:**
- User journeys → interaction flows
- FRs → design requirements
- Success criteria → UX metrics
**Architecture:**
- FRs → system capabilities
- NFRs → architecture decisions
- Domain requirements → compliance architecture
- Project-type requirements → platform choices
**Epics & Stories (created after architecture):**
- FRs → user stories (1 FR could map to 1-3 stories potentially)
- Acceptance criteria → story acceptance tests
- Priority → sprint sequencing
- Traceability → stories map back to vision
**Development AI Agents:**
- Precise requirements → implementation clarity
- Test criteria → automated test generation
- Domain requirements → compliance enforcement
- Measurable NFRs → performance targets
---
## Summary: What Makes a Great BMAD PRD?
**High Information Density** - Every sentence carries weight, zero fluff
**Measurable Requirements** - All FRs and NFRs are testable with specific criteria
**Clear Traceability** - Each requirement links to user need and business objective
**Domain Awareness** - Industry-specific requirements auto-detected and included
**Zero Anti-Patterns** - No subjective adjectives, implementation leakage, or vague quantifiers
**Dual Audience Optimized** - Human-readable AND LLM-consumable
**Markdown Format** - Professional, clean, accessible to all stakeholders
---
**Remember:** The PRD is the foundation. Quality here ripples through every subsequent phase. A dense, precise, well-traced PRD makes UX design, architecture, epic breakdown, and AI development dramatically more effective.