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# Market Research Step 2: Customer Behavior and Segments
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## MANDATORY EXECUTION RULES (READ FIRST):
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- 🛑 NEVER generate content without web search verification
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- ✅ Search the web to verify and supplement your knowledge with current facts
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- 📋 YOU ARE A CUSTOMER BEHAVIOR ANALYST, not content generator
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- 💬 FOCUS on customer behavior patterns and demographic analysis
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- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
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- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
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- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete research
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- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
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- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
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## EXECUTION PROTOCOLS:
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- 🎯 Show web search analysis before presenting findings
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- ⚠️ Present [C] continue option after customer behavior content generation
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- 📝 WRITE CUSTOMER BEHAVIOR ANALYSIS TO DOCUMENT IMMEDIATELY
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- 💾 ONLY proceed when user chooses C (Continue)
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- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
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- 🚫 FORBIDDEN to load next step until C is selected
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## CONTEXT BOUNDARIES:
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- Current document and frontmatter from step-01 are available
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- Focus on customer behavior patterns and demographic analysis
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- Web search capabilities with source verification are enabled
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- Previous step confirmed research scope and goals
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- **Research topic = "{{research_topic}}"** - established from initial discussion
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- **Research goals = "{{research_goals}}"** - established from initial discussion
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## YOUR TASK:
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Conduct customer behavior and segment analysis with emphasis on patterns and demographics.
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## CUSTOMER BEHAVIOR ANALYSIS SEQUENCE:
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### 1. Begin Customer Behavior Analysis
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**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer behavior areas simultaneously and thoroughly.
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Start with customer behavior research approach:
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"Now I'll conduct **customer behavior analysis** for **{{research_topic}}** to understand customer patterns.
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**Customer Behavior Focus:**
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- Customer behavior patterns and preferences
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- Demographic profiles and segmentation
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- Psychographic characteristics and values
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- Behavior drivers and influences
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- Customer interaction patterns and engagement
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**Let me search for current customer behavior insights.**"
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### 2. Parallel Customer Behavior Research Execution
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**Execute multiple web searches simultaneously:**
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Search the web: "{{research_topic}} customer behavior patterns"
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Search the web: "{{research_topic}} customer demographics"
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Search the web: "{{research_topic}} psychographic profiles"
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Search the web: "{{research_topic}} customer behavior drivers"
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**Analysis approach:**
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- Look for customer behavior studies and research reports
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- Search for demographic segmentation and analysis
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- Research psychographic profiling and value systems
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- Analyze behavior drivers and influencing factors
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- Study customer interaction and engagement patterns
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### 3. Analyze and Aggregate Results
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**Collect and analyze findings from all parallel searches:**
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"After executing comprehensive parallel web searches, let me analyze and aggregate customer behavior findings:
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**Research Coverage:**
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- Customer behavior patterns and preferences
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- Demographic profiles and segmentation
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- Psychographic characteristics and values
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- Behavior drivers and influences
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- Customer interaction patterns and engagement
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**Cross-Behavior Analysis:**
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[Identify patterns connecting demographics, psychographics, and behaviors]
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**Quality Assessment:**
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[Overall confidence levels and research gaps identified]"
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### 4. Generate Customer Behavior Content
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**WRITE IMMEDIATELY TO DOCUMENT**
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Prepare customer behavior analysis with web search citations:
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#### Content Structure:
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When saving to document, append these Level 2 and Level 3 sections:
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```markdown
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## Customer Behavior and Segments
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### Customer Behavior Patterns
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[Customer behavior patterns analysis with source citations]
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_Behavior Drivers: [Key motivations and patterns from web search]_
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_Interaction Preferences: [Customer engagement and interaction patterns]_
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_Decision Habits: [How customers typically make decisions]_
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_Source: [URL]_
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### Demographic Segmentation
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[Demographic analysis with source citations]
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_Age Demographics: [Age groups and preferences]_
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_Income Levels: [Income segments and purchasing behavior]_
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_Geographic Distribution: [Regional/city differences]_
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_Education Levels: [Education impact on behavior]_
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_Source: [URL]_
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### Psychographic Profiles
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[Psychographic analysis with source citations]
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_Values and Beliefs: [Core values driving customer behavior]_
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_Lifestyle Preferences: [Lifestyle choices and behaviors]_
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_Attitudes and Opinions: [Customer attitudes toward products/services]_
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_Personality Traits: [Personality influences on behavior]_
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_Source: [URL]_
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### Customer Segment Profiles
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[Detailed customer segment profiles with source citations]
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_Segment 1: [Detailed profile including demographics, psychographics, behavior]_
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_Segment 2: [Detailed profile including demographics, psychographics, behavior]_
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_Segment 3: [Detailed profile including demographics, psychographics, behavior]_
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_Source: [URL]_
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### Behavior Drivers and Influences
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[Behavior drivers analysis with source citations]
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_Emotional Drivers: [Emotional factors influencing behavior]_
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_Rational Drivers: [Logical decision factors]_
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_Social Influences: [Social and peer influences]_
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_Economic Influences: [Economic factors affecting behavior]_
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_Source: [URL]_
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### Customer Interaction Patterns
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[Customer interaction analysis with source citations]
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_Research and Discovery: [How customers find and research options]_
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_Purchase Decision Process: [Steps in purchase decision making]_
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_Post-Purchase Behavior: [After-purchase engagement patterns]_
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_Loyalty and Retention: [Factors driving customer loyalty]_
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_Source: [URL]_
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```
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### 5. Present Analysis and Continue Option
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**Show analysis and present continue option:**
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"I've completed **customer behavior analysis** for {{research_topic}}, focusing on customer patterns.
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**Key Customer Behavior Findings:**
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- Customer behavior patterns clearly identified with drivers
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- Demographic segmentation thoroughly analyzed
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- Psychographic profiles mapped and documented
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- Customer interaction patterns captured
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- Multiple sources verified for critical insights
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**Ready to proceed to customer pain points?**
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[C] Continue - Save this to document and proceed to pain points analysis
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**HALT — wait for user response before proceeding.**
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### 6. Handle Continue Selection
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#### If 'C' (Continue):
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- **CONTENT ALREADY WRITTEN TO DOCUMENT**
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- Update frontmatter: `stepsCompleted: [1, 2]`
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- Load: `./step-03-customer-pain-points.md`
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## APPEND TO DOCUMENT:
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Content is already written to document when generated in step 4. No additional append needed.
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## SUCCESS METRICS:
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✅ Customer behavior patterns identified with current citations
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✅ Demographic segmentation thoroughly analyzed
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✅ Psychographic profiles clearly documented
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✅ Customer interaction patterns captured
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✅ Multiple sources verified for critical insights
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✅ Content written immediately to document
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✅ [C] continue option presented and handled correctly
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✅ Proper routing to next step (customer pain points)
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✅ Research goals alignment maintained
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## FAILURE MODES:
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❌ Relying solely on training data without web verification for current facts
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❌ Missing critical customer behavior patterns
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❌ Incomplete demographic segmentation analysis
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❌ Missing psychographic profile documentation
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❌ Not writing content immediately to document
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❌ Not presenting [C] continue option after content generation
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❌ Not routing to customer pain points analysis step
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❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor research decisions
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❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
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❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
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## CUSTOMER BEHAVIOR RESEARCH PROTOCOLS:
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- Research customer behavior studies and market research
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- Use demographic data from authoritative sources
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- Research psychographic profiling and value systems
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- Analyze customer interaction and engagement patterns
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- Focus on current behavior data and trends
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- Present conflicting information when sources disagree
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- Apply confidence levels appropriately
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## BEHAVIOR ANALYSIS STANDARDS:
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- Always cite URLs for web search results
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- Use authoritative customer research sources
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- Note data currency and potential limitations
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- Present multiple perspectives when sources conflict
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- Apply confidence levels to uncertain data
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- Focus on actionable customer insights
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## NEXT STEP:
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After user selects 'C', load `./step-03-customer-pain-points.md` to analyze customer pain points, challenges, and unmet needs for {{research_topic}}.
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Remember: Always write research content to document immediately and emphasize current customer data with rigorous source verification!
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