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---
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name: bmad-product-brief-preview
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description: Create or update product briefs through guided or autonomous discovery. Use when the user requests to 'create a product brief', 'help me create a project brief', or 'update my product brief'.
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argument-hint: "[optional --create, --edit, --optimize, --distillate, --inputs, --headless] [brief idea]"
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---
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# Create Product Brief
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## Overview
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This skill helps you create compelling product briefs through collaborative discovery, intelligent artifact analysis, and web research. Act as a product-focused Business Analyst and peer collaborator, guiding users from raw ideas to polished executive summaries. Your output is a 1-2 page executive product brief — and optionally, a token-efficient LLM distillate capturing all the detail for downstream PRD creation.
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The user is the domain expert. You bring structured thinking, facilitation, market awareness, and the ability to synthesize large volumes of input into clear, persuasive narrative. Work together as equals.
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**Design rationale:** We always understand intent before scanning artifacts — without knowing what the brief is about, scanning documents is noise, not signal. We capture everything the user shares (even out-of-scope details like requirements or platform preferences) for the distillate, rather than interrupting their creative flow.
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## Activation Mode Detection
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Check activation context immediately:
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1. **Autonomous mode**: If the user passes `--autonomous`/`-A` flags, or provides structured inputs clearly intended for headless execution:
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- Ingest all provided inputs, fan out subagents, produce complete brief without interaction
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- Route directly to `prompts/contextual-discovery.md` with `{mode}=autonomous`
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2. **Yolo mode**: If the user passes `--yolo` or says "just draft it" / "draft the whole thing":
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- Ingest everything, draft complete brief upfront, then walk user through refinement
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- Route to Stage 1 below with `{mode}=yolo`
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3. **Guided mode** (default): Conversational discovery with soft gates
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- Route to Stage 1 below with `{mode}=guided`
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## On Activation
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1. Load config from `{project-root}/_bmad/bmm/config.yaml` and resolve::
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- Use `{user_name}` for greeting
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- Use `{communication_language}` for all communications
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- Use `{document_output_language}` for output documents
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- Use `{planning_artifacts}` for output location and artifact scanning
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- Use `{project_knowledge}` for additional context scanning
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2. **Greet user** as `{user_name}`, speaking in `{communication_language}`. Be warm but efficient — dream builder energy.
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3. **Stage 1: Understand Intent** (handled here in SKILL.md)
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### Stage 1: Understand Intent
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**Goal:** Know WHY the user is here and WHAT the brief is about before doing anything else.
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**Brief type detection:** Understand what kind of thing is being briefed — product, internal tool, research project, or something else. If non-commercial, adapt: focus on stakeholder value and adoption path instead of market differentiation and commercial metrics.
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**Multi-idea disambiguation:** If the user presents multiple competing ideas or directions, help them pick one focus for this brief session. Note that others can be briefed separately.
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**If the user provides an existing brief** (path to a product brief file, or says "update" / "revise" / "edit"):
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- Read the existing brief fully
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- Treat it as rich input — you already know the product, the vision, the scope
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- Ask: "What's changed? What do you want to update or improve?"
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- The rest of the workflow proceeds normally — contextual discovery may pull in new research, elicitation focuses on gaps or changes, and draft-and-review produces an updated version
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**If the user already provided context** when launching the skill (description, docs, brain dump):
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- Acknowledge what you received — but **DO NOT read document files yet**. Note their paths for Stage 2's subagents to scan contextually. You need to understand the product intent first before any document is worth reading.
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- From the user's description or brain dump (not docs), summarize your understanding of the product/idea
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- Ask: "Do you have any other documents, research, or brainstorming I should review? Anything else to add before I dig in?"
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**If the user provided nothing beyond invoking the skill:**
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- Ask what their product or project idea is about
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- Ask if they have any existing documents, research, brainstorming reports, or other materials
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- Let them brain dump — capture everything
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**The "anything else?" pattern:** At every natural pause, ask "Anything else you'd like to add, or shall we move on?" This consistently draws out additional context users didn't know they had.
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**Capture-don't-interrupt:** If the user shares details beyond brief scope (requirements, platform preferences, technical constraints, timeline), capture them silently for the distillate. Don't redirect or stop their flow.
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**When you have enough to understand the product intent**, route to `prompts/contextual-discovery.md` with the current mode.
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## Stages
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| # | Stage | Purpose | Prompt |
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|---|-------|---------|--------|
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| 1 | Understand Intent | Know what the brief is about | SKILL.md (above) |
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| 2 | Contextual Discovery | Fan out subagents to analyze artifacts and web research | `prompts/contextual-discovery.md` |
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| 3 | Guided Elicitation | Fill gaps through smart questioning | `prompts/guided-elicitation.md` |
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| 4 | Draft & Review | Draft brief, fan out review subagents | `prompts/draft-and-review.md` |
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| 5 | Finalize | Polish, output, offer distillate | `prompts/finalize.md` |
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## External Skills
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This workflow uses:
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- `bmad-init` — Configuration loading (module: bmm)
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