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+# Product Brief Template
+
+This is a flexible guide for the executive product brief — adapt it to serve the product's story. Merge sections, add new ones, reorder as needed. The product determines the structure, not the template.
+
+## Sensible Default Structure
+
+```markdown
+# Product Brief: {Product Name}
+
+## Executive Summary
+
+[2-3 paragraph narrative: What is this? What problem does it solve? Why does it matter? Why now?
+This should be compelling enough to stand alone — if someone reads only this section, they should understand the vision.]
+
+## The Problem
+
+[What pain exists? Who feels it? How are they coping today? What's the cost of the status quo?
+Be specific — real scenarios, real frustrations, real consequences.]
+
+## The Solution
+
+[What are we building? How does it solve the problem?
+Focus on the experience and outcome, not the implementation.]
+
+## What Makes This Different
+
+[Key differentiators. Why this approach vs alternatives? What's the unfair advantage?
+Be honest — if the moat is execution speed, say so. Don't fabricate technical moats.]
+
+## Who This Serves
+
+[Primary users — vivid but brief. Who are they, what do they need, what does success look like for them?
+Secondary users if relevant.]
+
+## Success Criteria
+
+[How do we know this is working? What metrics matter?
+Mix of user success signals and business objectives. Be measurable.]
+
+## Scope
+
+[What's in for the first version? What's explicitly out?
+Keep this tight — it's a boundary document, not a feature list.]
+
+## Vision
+
+[Where does this go if it succeeds? What does it become in 2-3 years?
+Inspiring but grounded.]
+```
+
+## Adaptation Guidelines
+
+- **For B2B products:** Consider adding a "Buyer vs User" section if they're different people
+- **For platforms/marketplaces:** Consider a "Network Effects" or "Ecosystem" section
+- **For technical products:** May need a brief "Technical Approach" section (keep it high-level)
+- **For regulated industries:** Consider a "Compliance & Regulatory" section
+- **If scope is well-defined:** Merge "Scope" and "Vision" into "Roadmap Thinking"
+- **If the problem is well-known:** Shorten "The Problem" and expand "What Makes This Different"
+
+The brief should be 1-2 pages. If it's longer, you're putting in too much detail — that's what the distillate is for.