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# Trigger Map: {{project_name}}
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> Connect business goals to user psychology — understand why people act, not just what they do.
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**Created:** {{date}}
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**Phase:** 2 — Trigger Mapping
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**Agent:** Saga (Analyst)
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---
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## What Belongs Here
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The Trigger Map reveals the human forces behind product decisions through five workshops:
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1. **Business Goals** — What the business needs to achieve
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2. **Target Groups** — Who the users are (with alliterative persona names)
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3. **Driving Forces** — What motivates and frightens each persona (positive + negative)
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4. **Prioritization** — Which forces matter most (scored by frequency, intensity, fit)
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5. **Feature Impact** — How product features address the highest-priority forces
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This folder feeds directly into Phase 4 (UX Scenarios). Every page spec should trace back to a driving force documented here.
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**Learn more:**
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- WDS Course Module 06: Trigger Mapping — Connect Business Goals to User Psychology
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- WDS Course Module 06, Lessons 4–8: The Five Workshops
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---
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## For Agents
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**Workflow:** `_bmad/wds/workflows/2-trigger-mapping/workflow.md`
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**Agent trigger:** `TM` (Saga)
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**Templates:** `_bmad/wds/workflows/2-trigger-mapping/templates/`
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**Before writing anything in this folder:**
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1. Read the Product Brief in `A-Product-Brief/` — trigger mapping builds on it
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2. Load the workflow and follow the five workshop sequence
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3. Use Dialog mode — personas emerge from conversation, not invention
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**File naming:** Number all documents with a two-digit prefix: `01-business-goals.md`, `02-lars-the-loyal.md`, etc. One file per persona. Update the Documents table below as each file is created.
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**Harm:** Inventing personas without discovery. Fabricated driving forces produce scenarios that solve imaginary problems. The user pays to correct work that should never have been written.
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**Help:** Uncovering real psychology through conversation. When driving forces are authentic, every downstream design decision has a clear "why."
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---
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## Documents
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_This section will be updated as documents are created during Phase 2._
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| # | Document | Purpose | Status |
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|---|----------|---------|--------|
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| 01 | Business Goals | Vision, objectives, metrics | Not started |
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| 02+ | Persona files | One per target group | Not started |
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| — | Feature Impact Analysis | Forces × features scoring | Not started |
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---
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## Trigger Map Visualization
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_A mermaid diagram connecting goals → platform → personas → forces will be added here during Phase 2._
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---
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_Created using Whiteport Design Studio (WDS) methodology_
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