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+# Substep 1: Open Conversation
+
+## Task
+
+Introduce positioning naturally and invite user to think about how their product fits in the market.
+
+## Instructions
+
+### 1. Adapt Opening to Context
+
+Reference `wds-project-outline.yaml` for:
+- `project_context.stakes` - Affects tone
+- `working_relationship.involvement_level` - Affects explanation depth
+
+### 2. Opening Question (Choose Based on Context)
+
+**If HIGH STAKES (enterprise/departmental):**
+> "Let's talk about how you'll position {product} in the market. Positioning is critical for stakeholder buy-in - it defines who this is for, why it matters, and what makes it different from alternatives."
+>
+> "Tell me: Who are you building this for, and what makes it different?"
+
+**If BALANCED STAKES (business):**
+> "Let's figure out your positioning - basically, how you'll explain what {product} is and why someone should choose it over alternatives."
+>
+> "Start wherever feels natural: Who's this for? What problem does it solve? What makes it unique?"
+
+**If LOW STAKES (personal/hobby):**
+> "Let's nail down what makes {product} special!"
+>
+> "Who are you imagining using this, and why would they pick it over other options?"
+
+### 3. Listen for Entry Point
+
+User might start with:
+- **Target customer** - "It's for busy parents..."
+- **Problem** - "People struggle with..."
+- **Differentiator** - "Unlike X, we..."
+- **Category** - "It's like Notion but for..."
+
+**All valid entry points.** Start where they start, fill in gaps later.
+
+### 4. Set Conversational Tone
+
+Use phrases like:
+- "Tell me more about..."
+- "Help me understand..."
+- "What do you mean by..."
+- "Paint me a picture..."
+
+**NOT:**
+- "Fill in this template..."
+- "Complete this statement..."
+- "Define your positioning..."
+
+---
+
+## Example
+
+**Agent:** "Let's figure out how you'll position Källa Fordonservice - basically, how you'll explain what makes it special and who it's for. Start wherever feels natural: Who are your main customers? What makes you different from other garages?"
+
+**User:** "We're the only game in northern Öland during summer. Everything with wheels - cars, buses, tractors, lawnmowers, motorhomes. Been here 20+ years, AutoExperten certified."
+
+**Agent thinks:**
+- ✅ Entry point: Differentiator (only option) + Breadth (all vehicles)
+- ❓ Still need: Specific target customers, key benefit, what problem this solves
+- → Continue exploring in substep 2
+
+---
+
+## Next
+
+Load and execute: `02-explore-positioning.md`