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+# Substep 3: Reflect & Confirm
+
+## Task
+
+Synthesize what you heard into positioning components and get user confirmation before creating final statement.
+
+## Instructions
+
+### 1. Synthesize Your Understanding
+
+Present the positioning components you captured:
+
+**Format:**
+> "Here's what I'm hearing about your positioning:
+>
+> **Target Customer:** [who you heard]
+> **Their Need:** [problem/opportunity you heard]
+> **Product Category:** [how you'd categorize it]
+> **Key Benefit:** [primary value you heard]
+> **Alternatives:** [what people use instead]
+> **What Makes It Different:** [differentiator you heard]
+>
+> Am I capturing this right? Anything to adjust or clarify?"
+
+### 2. Handle User Response
+
+**If user confirms:**
+- → Proceed to Substep 4 (synthesize final statement)
+
+**If user corrects:**
+- Listen carefully to what they adjust
+- Update your understanding
+- Reflect back the correction: "Got it - so [corrected understanding]"
+- Ask if that's better
+- Once confirmed → Proceed to Substep 4
+
+**If user says "I don't know" or seems uncertain:**
+- Help them think through it: "Let's think about [component] - based on what you told me about [context], what would make sense?"
+- Guide them to clarity, don't force a template answer
+
+### 3. Document What Was Misunderstood
+
+**For design log `07-positioning.md`:**
+
+In the Reflection Checkpoint section, record:
+- Your synthesis (what you presented)
+- Whether user confirmed or corrected
+- **If corrected:** What you got wrong and what the actual answer was
+
+**This creates a learning record for improving agent understanding quality.**
+
+---
+
+## Example
+
+**Agent:** "Here's what I'm hearing about Källa Fordonservice's positioning:
+
+**Target Customer:** Summer tourists and year-round locals in northern Öland who need vehicle service
+**Their Need:** Quick, reliable help when vehicle breaks down - often uncertain if a garage can handle their specific vehicle type
+**Product Category:** Full-spectrum auto service garage
+**Key Benefit:** Peace of mind - comprehensive service for any vehicle type (lawnmowers to tour buses) from a trusted, certified provider
+**Alternatives:** Garages in Borgholm, calling around to multiple shops
+**What Makes It Different:** Only comprehensive option in northern Öland, handles ALL vehicle types, 20+ years experience, AutoExperten certified
+
+Am I capturing this right?"
+
+**User:** "Yeah, that's it. I'd say the main customers are actually more the locals year-round, but summer tourists are more visible because they're stressed."
+
+**Agent:** "Got it - so year-round locals are primary, summer tourists are a distinct seasonal segment. Both matter, but locals are the core?"
+
+**User:** "Exactly."
+
+**Agent:** [Updates understanding, proceeds to Substep 4]
+
+**Design Log Update (`dialog/07-positioning.md`):**
+```markdown
+### Reflection Checkpoint
+
+**Agent Synthesis:**
+Target: Summer tourists + locals (tourist-focused)
+Need: Quick help for vehicle breakdowns, uncertainty about service
+Category: Full-spectrum garage
+Benefit: Peace of mind for any vehicle type
+Alternatives: Borgholm garages
+Differentiator: Only comprehensive northern Öland option, all vehicles, certified
+
+**User Response:** Corrected
+
+**What Was Misunderstood:**
+- Agent emphasized tourists over locals
+- Actual: Locals are primary customer base, tourists are seasonal (but visible/stressed)
+```
+
+---
+
+## Next
+
+Once user confirms understanding, load and execute: `04-synthesize-document.md`