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+# Substep 1: Open Conversation
+
+## Task
+
+Adapt opening question to project context and invite user to think out loud.
+
+## Instructions
+
+### 1. Check Project Context
+
+Read from `wds-project-outline.yaml`:
+- `project_context.stakes`
+- `working_relationship.involvement_level`
+- `existing_materials.has_materials` (check if materials exist)
+- `existing_materials.previous_brief` (if has_materials = true)
+
+### 2. Adapt Opening Question
+
+**Check for existing materials FIRST:**
+
+**WITHOUT existing materials** (`has_materials: false`):
+
+**If stakes = personal/hobby:**
+> "Tell me about this project! What are you building and what excites you about it?"
+
+**If stakes = business:**
+> "What are you envisioning? Tell me in your own words about what you want to create - just dump your ideas, I'll help structure them."
+
+**If stakes = departmental/enterprise:**
+> "Let's start with the big picture. What problem are you solving, and what does success look like organizationally?"
+
+---
+
+**WITH existing materials** (`has_materials: true` and `previous_brief` exists):
+
+Read the brief first, then adapt opening:
+
+**If stakes = personal/hobby:**
+> "I see you mentioned [reference from brief]. That sounds exciting! Tell me more about what you're envisioning."
+
+**If stakes = business:**
+> "I read your brief - you described [key vision element]. Let's build on that. Has your thinking evolved, or is that still the direction?"
+
+**If stakes = departmental/enterprise:**
+> "Your brief outlined [vision/problem]. Is that still accurate, or has the organizational picture shifted since you wrote it?"
+
+### 3. Set Expectation
+
+Make it clear this is exploratory:
+> "Don't worry about having it all figured out - just share what you're thinking, and I'll help organize it."
+
+---
+
+## Example
+
+**Agent reads context:**
+```yaml
+project_context:
+  stakes: business
+working_relationship:
+  involvement_level: balanced
+```
+
+**Agent opens:**
+> "What are you envisioning for this website? Tell me in your own words - just dump your ideas, I'll help structure them. Don't worry if it's not perfectly organized yet."
+
+**User (Björn/Källa):**
+> "Well, I just need something that looks professional and stops people from calling about basic stuff I can't help with anyway. We do cars, buses, tractors, everything. Tourists in summer drive me crazy - they break down and need help NOW."
+
+---
+
+## Next
+
+Once conversation is open, load and execute: `02-explore-vision.md`