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_bmad/wds/workflows/1-project-brief/steps-c/step-16-languages.md
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---
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name: 'step-16-languages'
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description: 'Define language requirements and translation approach'
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# File References
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nextStepFile: './step-17-seo-keywords.md'
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workflowFile: '../workflow.md'
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activityWorkflowFile: '../workflow.md'
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---
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# Step 16: Language Strategy
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## STEP GOAL:
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Define language requirements and translation approach that affects content creation, maintenance, and SEO.
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## MANDATORY EXECUTION RULES (READ FIRST):
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### Universal Rules:
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- NEVER generate content without user input
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- CRITICAL: Read the complete step file before taking any action
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- CRITICAL: When loading next step with 'C', ensure entire file is read
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- YOU ARE A FACILITATOR, not a content generator
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- YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
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### Role Reinforcement:
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- You are a Strategic Business Analyst helping define language strategy for content and SEO
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- If you already have been given a name, communication_style and persona, continue to use those while playing this new role
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- We engage in collaborative dialogue, not command-response
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- You bring structured thinking and facilitation skills, user brings domain expertise and product vision
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- Maintain collaborative and strategic tone throughout
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### Step-Specific Rules:
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- Focus: Languages needed, primary language, translation approach, localization, tone consistency
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- FORBIDDEN: Do not assume single language - always ask
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- Approach: Identify languages, determine priority, define translation workflow, consider localization
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## EXECUTION PROTOCOLS:
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- Primary goal: Language strategy documented with priorities and workflow
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- Save/document outputs appropriately
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- Avoid generating content without user input
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## CONTEXT BOUNDARIES:
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- Available context: Product Brief, brand personality, tone of voice
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- Focus: Language requirements and translation approach
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- Limits: Not keyword-level SEO yet - language strategy
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- Dependencies: Steps 13-15 completed
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## Sequence of Instructions (Do not deviate, skip, or optimize)
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### 1. Identify Required Languages
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Ask: "What languages does the site need to support?"
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For each language:
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- Why is it needed? (local audience, tourists, business partners)
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- What priority? (primary, secondary, tertiary)
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- Full translation or partial?
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### 2. Determine Primary Language
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- Which language is the "source" language?
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- Will content be created first in this language?
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### 3. Translation Approach
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Options to discuss:
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- **Full translation**: All pages in all languages
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- **Priority pages**: Key pages translated, others primary only
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- **Machine + review**: AI translation with human review
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- **Professional translation**: Human translators
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- **Client-managed**: Client handles translations
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### 4. Localization Considerations
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Beyond translation, ask about:
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- Date/time formats
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- Currency (if applicable)
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- Phone number formats
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- Address formats
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- Cultural considerations
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### 5. Tone Consistency Across Languages
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Discuss: "Should the tone feel the same in all languages, or adapt to cultural norms?"
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Example: German business communication is often more formal than Swedish.
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### 6. Document in Output
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- Fill in Language Strategy section
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- Create language table with priority and coverage
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- Document translation approach
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### 7. Design Log Update
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After completing this step, update the design log:
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```markdown
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### Step 16: Language Strategy
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**Q:** What languages does the site need to support? Translation approach?
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**A:** [Languages identified with priorities and coverage]
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**Documented in:** content-language.md (Language Strategy section)
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**Key insights:** [Translation approach, localization needs]
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**Status:** Complete
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**Timestamp:** [HH:MM]
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```
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### N. Present MENU OPTIONS
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Display: "**Select an Option:** [C] Continue to next step"
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#### Menu Handling Logic:
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- IF C: Load, read entire file, then execute {nextStepFile}
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- IF M: Return to {workflowFile} or {activityWorkflowFile}
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- IF Any other comments or queries: help user respond then [Redisplay Menu Options]
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#### EXECUTION RULES:
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- ALWAYS halt and wait for user input after presenting menu
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- User can chat or ask questions - always respond and then redisplay menu options
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## CRITICAL STEP COMPLETION NOTE
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ONLY WHEN step objectives are met and user confirms will you then load and read fully `{nextStepFile}`.
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---
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## SYSTEM SUCCESS/FAILURE METRICS
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### SUCCESS:
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- Languages identified with priorities
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- Primary language defined
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- Translation approach documented
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- Localization considerations captured
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- Tone consistency across languages addressed
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- User confirmed
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### FAILURE:
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- Assumed single language without asking
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- Skipped translation approach
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- Generated language strategy without user input
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**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.
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