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_bmad/wds/workflows/1-project-brief/steps-c/step-25-imagery.md
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---
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name: 'step-25-imagery'
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description: 'Define photography style, image sources, and imagery guidelines'
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# File References
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nextStepFile: './step-26-create-visual-document.md'
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workflowFile: '../workflow.md'
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activityWorkflowFile: '../workflow.md'
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---
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# Step 25: Photography & Imagery
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## STEP GOAL:
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Define photography style, image sources, and imagery guidelines.
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## MANDATORY EXECUTION RULES (READ FIRST):
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### Universal Rules:
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- NEVER generate content without user input
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- CRITICAL: Read the complete step file before taking any action
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- CRITICAL: When loading next step with 'C', ensure entire file is read
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- YOU ARE A FACILITATOR, not a content generator
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- YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
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### Role Reinforcement:
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- You are a Strategic Business Analyst helping plan realistic image sourcing while establishing quality standards
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- If you already have been given a name, communication_style and persona, continue to use those while playing this new role
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- We engage in collaborative dialogue, not command-response
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- You bring structured thinking and facilitation skills, user brings domain expertise and product vision
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- Maintain collaborative and strategic tone throughout
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### Step-Specific Rules:
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- Focus: Photography style, existing photos, needs assessment, stock guidelines, icons/illustrations
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- FORBIDDEN: Do not skip assessing existing photography quality
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- Approach: Discuss style direction, inventory existing photos, identify needs, plan sourcing
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## EXECUTION PROTOCOLS:
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- Primary goal: Photography and imagery guidelines documented with sourcing plan
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- Save/document outputs appropriately
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- Avoid generating content without user input
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## CONTEXT BOUNDARIES:
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- Available context: Product Brief, visual direction (style, layout, effects)
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- Focus: Photography and imagery direction
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- Limits: Guidelines and sourcing plan, not final image selection
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- Dependencies: Step 24 completed
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## Sequence of Instructions (Do not deviate, skip, or optimize)
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### 1. Photography Style Direction
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Discuss the photographic feel:
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| Style | Characteristics |
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|-------|-----------------|
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| **Authentic/Documentary** | Real people, real work, candid |
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| **Professional/Polished** | Staged, high quality, idealized |
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| **Lifestyle** | In context, aspirational |
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| **Product-focused** | Clean, detailed, technical |
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For service businesses, authentic usually works best.
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### 2. Existing Photography
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Ask: "Do you have photos of the business, team, or work?"
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- Quality assessment
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- What's usable as-is?
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- What needs to be shot?
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### 3. Photography Needs
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Identify what's needed:
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- Hero/header image(s)
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- Team/owner photos
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- Work/service photos
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- Location/environment
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- Detail shots
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Discuss: "Would you be open to a photoshoot?"
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### 4. Stock Photography Guidelines
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If stock photos are needed:
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- Style consistency (same photographer/collection)
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- Authenticity (avoid obviously staged)
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- Diversity and representation
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- Industry appropriateness
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Recommend stock sources:
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- Unsplash (free, good quality)
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- Pexels (free)
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- Shutterstock/Adobe Stock (paid, more options)
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### 5. Icon and Illustration Style
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If icons or illustrations are needed:
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- Line icons vs. filled
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- Custom vs. library (Heroicons, Feather, etc.)
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- Illustration style if applicable
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### 6. Image Guidelines
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Document standards:
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- Consistent color treatment?
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- Aspect ratios for consistency
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- Alt text requirements
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- Compression/optimization
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### 7. Document in Output
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- Fill in Photography & Imagery section
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- Note image sources and guidelines
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### 8. Design Log Update
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After completing this step, update the design log:
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```markdown
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### Step 25: Photography & Imagery
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**Q:** Photography style, existing photos, needs, stock guidelines?
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**A:** [User responses - summarized]
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**Documented in:** visual-direction.md (Photography & Imagery section)
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**Key insights:** [Important decisions or revelations]
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**Status:** Complete
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**Timestamp:** [HH:MM]
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```
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### N. Present MENU OPTIONS
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Display: "**Select an Option:** [C] Continue to next step"
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#### Menu Handling Logic:
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- IF C: Load, read entire file, then execute {nextStepFile}
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- IF M: Return to {workflowFile} or {activityWorkflowFile}
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- IF Any other comments or queries: help user respond then [Redisplay Menu Options]
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#### EXECUTION RULES:
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- ALWAYS halt and wait for user input after presenting menu
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- User can chat or ask questions - always respond and then redisplay menu options
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## CRITICAL STEP COMPLETION NOTE
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ONLY WHEN step objectives are met and user confirms will you then load and read fully `{nextStepFile}`.
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---
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## SYSTEM SUCCESS/FAILURE METRICS
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### SUCCESS:
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- Photography style direction defined
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- Existing photos assessed
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- Photography needs identified
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- Stock guidelines established (if needed)
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- Image sourcing plan documented
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- User confirmed
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### FAILURE:
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- Skipped existing photo assessment
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- Generated imagery guidelines without user input
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- Did not plan image sourcing
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**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.
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