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name: 'step-03-seo-strategy'
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description: 'Verify keyword map completeness and page assignments'
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# File References
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nextStepFile: './step-04-content-language.md'
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workflowFile: '../workflow.md'
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activityWorkflowFile: '../workflow-validate.md'
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---
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# Validation Step 03: SEO Strategy
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## STEP GOAL:
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Verify the keyword map is complete and page assignments are actionable for downstream phases.
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## MANDATORY EXECUTION RULES (READ FIRST):
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### Universal Rules:
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- NEVER generate content without user input
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- CRITICAL: Read the complete step file before taking any action
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- CRITICAL: When loading next step with 'C', ensure entire file is read
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- YOU ARE A FACILITATOR, not a content generator
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- YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
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### Role Reinforcement:
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- You are a Strategic Business Analyst validating SEO strategy completeness
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- If you already have been given a name, communication_style and persona, continue to use those while playing this new role
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- We engage in collaborative dialogue, not command-response
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- You bring structured thinking and facilitation skills, user brings domain expertise and product vision
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- Maintain collaborative and strategic tone throughout
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### Step-Specific Rules:
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- Focus: Keyword map completeness, page assignments, cross-phase readiness
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- FORBIDDEN: Do not skip prerequisite check for SEO content existence
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- Approach: Check prerequisites, validate keywords, verify page assignments, assess cross-phase readiness
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## EXECUTION PROTOCOLS:
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- Primary goal: SEO strategy validated for downstream phases
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- Save/document outputs appropriately
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- Avoid generating content without user input
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## CONTEXT BOUNDARIES:
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- Available context: Content & Language document, Product Brief
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- Focus: SEO keyword strategy validation
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- Limits: Validation only, not modification
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- Dependencies: Step 02 completed
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## Sequence of Instructions (Do not deviate, skip, or optimize)
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### 0. Prerequisites
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Check if SEO/keyword content exists in the Content & Language document. If not, note as "SEO not defined" and skip to next step.
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### 1. Keyword Map Completeness
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- [ ] Primary keywords defined (at least 3)
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- [ ] Each keyword has search intent classification (informational/navigational/transactional)
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- [ ] Keywords are relevant to business goals in Product Brief
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- [ ] Long-tail variants included where appropriate
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### 2. Page Assignments
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- [ ] Each primary keyword mapped to at least one intended page
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- [ ] No two pages target the exact same primary keyword
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- [ ] Page assignments are realistic given project scope
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### 3. Cross-Phase Readiness
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- [ ] Keyword map is in a format Phase 3 (Scenarios) can reference
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- [ ] SEO priorities align with user priorities from Trigger Map
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- [ ] Content structure supports keyword targeting
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### 4. Report
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```
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## SEO Strategy Report
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**SEO status:** [Defined / Not defined]
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**Primary keywords:** [N]
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**Page assignments:** [N]
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**Issues:** [N]
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[List any gaps or conflicts in SEO strategy]
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```
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### N. Present MENU OPTIONS
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Display: "**Select an Option:** [C] Continue to next step"
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#### Menu Handling Logic:
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- IF C: Load, read entire file, then execute {nextStepFile}
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- IF M: Return to {workflowFile} or {activityWorkflowFile}
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- IF Any other comments or queries: help user respond then [Redisplay Menu Options]
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#### EXECUTION RULES:
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- ALWAYS halt and wait for user input after presenting menu
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- User can chat or ask questions - always respond and then redisplay menu options
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## CRITICAL STEP COMPLETION NOTE
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ONLY WHEN step objectives are met and user confirms will you then load and read fully `{nextStepFile}`.
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---
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## SYSTEM SUCCESS/FAILURE METRICS
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### SUCCESS:
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- Prerequisites checked
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- Keyword map completeness verified
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- Page assignments validated
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- Cross-phase readiness assessed
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- SEO strategy report generated
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### FAILURE:
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- Skipped prerequisite check
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- Did not verify page assignments
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- Left keyword quality unchecked
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**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.
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