initial commit

_bmad/wds/workflows/1-project-brief/templates/project-brief.template.md

@@ -0,0 +1,187 @@
+# Project Brief: {{project_name}}
+
+> Complete Strategic Foundation
+
+**Created:** {{date}}
+**Author:** {{user_name}}
+**Brief Type:** Complete
+
+---
+
+## Vision
+
+{{vision}}
+
+---
+
+## Positioning Statement
+
+{{positioning_statement}}
+
+**Breakdown:**
+
+- **Target Customer:** {{target_customer}}
+- **Need/Opportunity:** {{need_opportunity}}
+- **Category:** {{category}}
+- **Key Benefit:** {{key_benefit}}
+- **Differentiator:** {{differentiator}}
+
+---
+
+## Business Model
+
+**Type:** {{business_model}}
+
+## {{#if business_model_b2b}}
+
+## Business Customer Profile (B2B)
+
+{{business_customer_profile}}
+
+### Buying Roles
+
+| Role         | Description       |
+| ------------ | ----------------- |
+| **Buyer**    | {{buyer_role}}    |
+| **Champion** | {{champion_role}} |
+| **User**     | {{user_role}}     |
+
+{{/if}}
+
+---
+
+## {{#if business_model_b2b}}User Profile (within Business){{else}}Ideal Customer Profile (ICP){{/if}}
+
+{{ideal_user_profile}}
+
+### Secondary Users
+
+{{secondary_users}}
+
+---
+
+## Success Criteria
+
+{{success_criteria}}
+
+---
+
+## Competitive Landscape
+
+{{competitive_landscape}}
+
+### Our Unfair Advantage
+
+{{unfair_advantage}}
+
+---
+
+## Constraints
+
+{{constraints}}
+
+---
+
+## Platform & Device Strategy
+
+**Primary Platform:** {{primary_platform}}
+
+**Supported Devices:**
+{{supported_devices}}
+
+**Device Priority:** {{device_priority}}
+
+**Interaction Models:**
+{{interaction_models}}
+
+**Technical Requirements:**
+- **Offline Functionality:** {{offline_requirements}}
+- **Native Features:** {{native_features_needed}}
+
+**Platform Rationale:**
+{{platform_rationale}}
+
+**Future Platform Plans:**
+{{future_platform_plans}}
+
+**Design Implications:**
+{{design_implications}}
+
+**Development Implications:**
+{{development_implications}}
+
+---
+
+## Tone of Voice
+
+**For UI Microcopy & System Messages**
+
+### Tone Attributes
+
+1. **{{tone_attribute_1}}**: {{tone_description_1}}
+2. **{{tone_attribute_2}}**: {{tone_description_2}}
+3. **{{tone_attribute_3}}**: {{tone_description_3}}
+{{#if tone_attribute_4}}4. **{{tone_attribute_4}}**: {{tone_description_4}}{{/if}}
+{{#if tone_attribute_5}}5. **{{tone_attribute_5}}**: {{tone_description_5}}{{/if}}
+
+### Examples
+
+**Error Messages:**
+- ✅ {{tone_example_error_good}}
+- ❌ {{tone_example_error_bad}}
+
+**Button Text:**
+- ✅ {{tone_example_button_good}}
+- ❌ {{tone_example_button_bad}}
+
+**Empty States:**
+- ✅ {{tone_example_empty_good}}
+- ❌ {{tone_example_empty_bad}}
+
+**Success Messages:**
+- ✅ {{tone_example_success_good}}
+- ❌ {{tone_example_success_bad}}
+
+### Guidelines
+
+**Do:**
+{{tone_do_guidelines}}
+
+**Don't:**
+{{tone_dont_guidelines}}
+
+---
+
+*Note: Tone of Voice applies to UI microcopy (labels, buttons, errors, system messages). Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.*
+
+---
+
+## Additional Context
+
+{{additional_context}}
+
+---
+
+## Business Context
+
+- **Primary Goal:** {{business_goal}}
+- **Solution:** {{solution}}
+- **Target Users:** {{target_users}}
+
+*Full strategic analysis (business goals, personas, driving forces) is developed in [Phase 2: Trigger Mapping](../B-Trigger-Map/).*
+
+---
+
+## Next Steps
+
+This complete brief provides strategic foundation for all design work:
+
+- [ ] **Phase 2: Trigger Mapping** - Map user psychology to business goals
+- [ ] **Phase 3: PRD Platform** - Define technical foundation
+- [ ] **Phase 4: UX Design** - Begin sketching and specifications
+- [ ] **Phase 5: Design System** - If enabled, build components
+- [ ] **Phase 6: PRD Finalization** - Compile for development handoff
+
+---
+
+_Generated by Whiteport Design Studio_