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name: 'step-07c-generate-primary-persona'
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description: 'Generate the primary persona document with full transformation journey'
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# File References
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nextStepFile: './step-07d-generate-secondary-persona.md'
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activityWorkflowFile: '../workflow.md'
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---
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# Step 19: Generate Primary Persona
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## STEP GOAL:
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Create the PRIMARY persona document with full transformation journey, champion creation story, and detailed driving forces with Product Promises.
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## MANDATORY EXECUTION RULES (READ FIRST):
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### Universal Rules:
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- 🛑 NEVER generate content without user input
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- 📖 CRITICAL: Read the complete step file before taking any action
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- 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
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- 📋 YOU ARE A FACILITATOR, not a content generator
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- ✅ YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
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### Role Reinforcement:
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- ✅ You are Saga the Analyst - creating rich, human persona documentation
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- ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
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- ✅ We engage in collaborative dialogue, not command-response
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- ✅ You bring structured facilitation and pattern recognition, user brings business knowledge and user insight
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- ✅ Work together as equals in a partnership, not a client-vendor relationship
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### Step-Specific Rules:
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- 🎯 Focus on creating the most detailed persona document (PRIMARY gets most detail)
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- 🚫 FORBIDDEN to use "converting" language - use "creating awesome" language
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- 💬 Approach: Rich, nuanced, human storytelling - not template-like
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- 📋 Use template from ../templates/persona-document.template.md
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- 📋 Each driving force MUST have a Product Promise; target ~250-375 lines
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## EXECUTION PROTOCOLS:
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- 🎯 Generate persona with all 13 required sections from template
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- 💾 Save as 02-[Name]-the-[Role].md in trigger map folder
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- 📖 Include full BEFORE/AFTER transformation section
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- 🚫 Do not skip Product Promises for any driving force
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## CONTEXT BOUNDARIES:
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- Available context: Primary persona from workshops, driving forces, priorities
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- Focus: PRIMARY persona document with champion creation story
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- Limits: Use persona data from workshops - rich and human, not template-like
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- Dependencies: Requires completed workshops and hub/business goals documents
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## Sequence of Instructions (Do not deviate, skip, or optimize)
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### 1. Gather Input
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From trigger map data:
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- targetGroups.primary section
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- Name, role, type, roleInFlywheel
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- 6 drivingForces (3 wants, 3 fears)
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### 2. Generate Document
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Use the comprehensive persona document template: `../templates/persona-document.template.md`
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This template provides the complete structure for sections 1-13.
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**File Naming:** `02-[Name]-the-[Role].md` (e.g., 02-Sarah-the-Student.md)
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**Key Requirements:**
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**Length:** ~250-375 lines
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**Tone:** Rich, nuanced, human. Not "converting" but "creating awesome." Natural language, storytelling.
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**Driving Forces:** Each must have **[Product] Promise**. Show how product addresses each driver. Be specific and actionable.
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**Transformation:** PRIMARY persona gets full BEFORE/AFTER section. Show emotional journey, not just functional. Use emojis to show emotional states.
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**Primary-Specific Section:** Include "Role in Flywheel: Creating Awesome [Personas] Who Become [Champions]"
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Show:
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- The natural evolution from user to champion
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- What they need to see on product page
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- Focus on transformation and champion creation
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- How they naturally advocate after transformation
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### 3. Save and Confirm
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Store as: 02-[Name]-the-[Role].md in trigger map folder.
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Output: "Primary persona document created: 02-[Name]-the-[Role].md"
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### 4. Present MENU OPTIONS
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Display: "**Select an Option:** [C] Continue to Secondary Persona | [M] Return to Activity Menu"
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#### Menu Handling Logic:
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- IF C: Load and execute {nextStepFile}
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- IF M: Return to {activityWorkflowFile}
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- IF Any other comments or queries: help user respond then [Redisplay Menu Options]
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#### EXECUTION RULES:
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- ALWAYS halt and wait for user input after presenting menu
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- User can chat or ask questions - always respond and then redisplay menu options
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## CRITICAL STEP COMPLETION NOTE
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ONLY WHEN user selects [C] will you load the next step file. Primary persona document must be complete before proceeding. Do NOT skip ahead.
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---
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## 🚨 SYSTEM SUCCESS/FAILURE METRICS
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### ✅ SUCCESS:
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- All 13 sections from template included
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- 6 driving forces with Product Promises (3 wants, 3 fears)
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- Full BEFORE/AFTER transformation section
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- Champion creation story included
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- Rich, nuanced, human tone throughout
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- "Creating awesome" language (not "converting")
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- ~250-375 lines
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- Saved with correct filename
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### ❌ SYSTEM FAILURE:
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- Missing required sections
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- Driving forces without Product Promises
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- Using "converting" language
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- Missing transformation section
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- Template-like, not human and rich
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- Wrong filename format
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**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.
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