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# Question 4: What's the End Goal (Mutual Success)?
**Define winning for both business and user**
---
## The Question
```
Agent: "What does success look like for both sides?
For the business: [what outcome?]
For the user: [what state/feeling/outcome?]"
```
---
## Why This Matters
Success must be mutual:
- Business gets value
- User gets value
- Both are happy
**If only one side wins, the relationship fails.**
---
## Example: Dog Week
```
Designer: "Business: Active subscription
User: Family harmony restored, dog gets walked consistently,
no more nagging needed"
```
**Why both matter:**
- Business needs subscription (revenue)
- User needs harmony (problem solved)
- Subscription only works if harmony is real
- Harmony only happens if product delivers
**Mutual success = sustainable business.**
---
## What Agent Captures
```
MUTUAL SUCCESS:
Business Goal: Active subscription (recurring revenue)
User Goal: Family harmony + consistent dog care + no nagging
Success Metric: User stays subscribed because harmony is real
Failure Point: User cancels if product doesn't reduce conflict
```
---
## Next Question
[What's the shortest path to get there?](05-shortest-path.md)
---
[← Back to Guide](00-SCENARIO-INIT-GUIDE.md)