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_bmad/wds/workflows/4-ux-design/data/scenario-init/examples/booking-example.md

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+# Example: Service Booking (Appointment Goal)
+
+**Trust-building booking flow**
+
+---
+
+## The 5 Questions
+
+### 1. Core Feature
+
+```
+"Consultation booking with social proof - testimonials + credentials"
+```
+
+### 2. Entry Point
+
+```
+"Friend recommendation (shared link)"
+```
+
+### 3. Mental State
+
+```
+"Curious but cautious, need to trust before committing time/money"
+```
+
+### 4. Mutual Success
+
+```
+Business: Consultation booked (lead captured)
+User: Confident in decision, looking forward to meeting
+```
+
+### 5. Shortest Path
+
+```
+Friend link → About page → Testimonials →
+Book consultation → Confirmation
+```
+
+---
+
+## Scenario Captured
+
+```
+SCENARIO: Trust-Building Booking
+
+START: Friend recommendation (curious but cautious)
+END: Consultation booked (confident, excited)
+
+CRITICAL PATH:
+1. About page → Understand who you are
+2. Testimonials → See social proof
+3. Credentials → Verify expertise
+4. Book consultation → Commit with confidence
+5. Confirmation → Excitement reinforced
+
+BUSINESS GOAL: Consultation booked
+USER GOAL: Confident decision, trust established
+```
+
+---
+
+[← Back to Guide](../00-SCENARIO-INIT-GUIDE.md)

_bmad/wds/workflows/4-ux-design/data/scenario-init/examples/ecommerce-example.md

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+# Example: E-commerce (Sales Goal)
+
+**Transparent purchase journey**
+
+---
+
+## The 5 Questions
+
+### 1. Core Feature
+
+```
+"Transparent pricing breakdown - shows all costs upfront"
+```
+
+### 2. Entry Point
+
+```
+"Google search 'affordable [product]'"
+```
+
+### 3. Mental State
+
+```
+"Anxious about hidden costs, need transparency before committing"
+```
+
+### 4. Mutual Success
+
+```
+Business: Purchase completed
+User: Confident in value, no surprise costs
+```
+
+### 5. Shortest Path
+
+```
+Google → Product page → Transparent pricing →
+Add to cart → Checkout → Confirmation
+```
+
+---
+
+## Scenario Captured
+
+```
+SCENARIO: Transparent Purchase Journey
+
+START: Google search (anxious about hidden costs)
+END: Purchase completed (confident in value)
+
+CRITICAL PATH:
+1. Product page → See product + upfront pricing
+2. Pricing breakdown → Understand all costs
+3. Add to cart → Commit to purchase
+4. Checkout → Complete transaction
+5. Confirmation → Confidence reinforced
+
+BUSINESS GOAL: Product sale
+USER GOAL: Confident purchase, no surprises
+```
+
+---
+
+[← Back to Guide](../00-SCENARIO-INIT-GUIDE.md)

_bmad/wds/workflows/4-ux-design/data/scenario-init/examples/saas-example.md

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+# Example: SaaS (Subscription Goal)
+
+**Frictionless onboarding**
+
+---
+
+## The 5 Questions
+
+### 1. Core Feature
+
+```
+"Quick setup wizard - gets users to first success fast"
+```
+
+### 2. Entry Point
+
+```
+"ChatGPT recommendation"
+```
+
+### 3. Mental State
+
+```
+"Overwhelmed by current tools, need simple solution that just works"
+```
+
+### 4. Mutual Success
+
+```
+Business: Active monthly subscription
+User: Problem solved, no complexity added
+```
+
+### 5. Shortest Path
+
+```
+ChatGPT → Landing → See demo → Sign up →
+Quick setup → First success
+```
+
+---
+
+## Scenario Captured
+
+```
+SCENARIO: Frictionless Onboarding
+
+START: ChatGPT recommendation (overwhelmed, need simplicity)
+END: First success (problem solved, staying subscribed)
+
+CRITICAL PATH:
+1. Landing → Understand it's simple
+2. Demo → See it in action
+3. Sign up → Low friction entry
+4. Quick setup → Minimal configuration
+5. First success → Immediate value
+
+BUSINESS GOAL: Monthly subscription
+USER GOAL: Problem solved without complexity
+```
+
+---
+
+[← Back to Guide](../00-SCENARIO-INIT-GUIDE.md)