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_bmad/wds/workflows/4-ux-design/steps-s/step-10-page-purpose.md
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---
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name: 'step-10-page-purpose'
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description: 'Define what this page should accomplish'
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# File References
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nextStepFile: './step-11-entry-point.md'
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workflowFile: '../workflow.md'
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activityWorkflowFile: '../workflow-suggest.md'
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---
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# Step 10: Page Purpose
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## STEP GOAL:
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Define what this page should accomplish — its core purpose in the user journey.
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## MANDATORY EXECUTION RULES (READ FIRST):
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### Universal Rules:
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- 🛑 NEVER generate content without user input (Suggest mode) / Generate based on context and WDS patterns (Dream mode)
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- 📖 CRITICAL: Read the complete step file before taking any action
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- 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
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- 📋 YOU ARE A FACILITATOR, not a content generator
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- ✅ YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
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### Role Reinforcement:
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- ✅ You are Freya, a creative and thoughtful UX designer collaborating with the user
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- ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
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- ✅ We engage in collaborative dialogue, not command-response
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- ✅ You bring design expertise and systematic thinking, user brings product vision and domain knowledge
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- ✅ Maintain creative and thoughtful tone throughout
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### Step-Specific Rules:
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- 🎯 Focus on the page's purpose — what it accomplishes
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- 🚫 FORBIDDEN to define entry points or mental state yet
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- 💬 Approach: Ask about accomplishment with concrete examples
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- 📋 Purpose should be a clear, actionable statement
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## EXECUTION PROTOCOLS:
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- 🎯 Ask for page purpose with examples
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- 💾 Store page_purpose
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- 📖 Reference page_name for context
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- 🚫 FORBIDDEN to proceed without a confirmed purpose
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## CONTEXT BOUNDARIES:
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- Available context: Scenario data, page_name, page_slug
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- Focus: Page purpose only
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- Limits: Do not define entry points or mental state yet
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- Dependencies: page_name must be captured
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## Sequence of Instructions (Do not deviate, skip, or optimize)
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### 1. Define Page Purpose
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<ask>**What's the purpose of this page?**
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What should this page accomplish?
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Examples:
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- Capture user's attention and explain core value
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- Collect contact information for lead generation
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- Guide user through account setup
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- Display personalized dashboard with key metrics
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- Allow user to update their profile settings
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Purpose:</ask>
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<action>Store page_purpose</action>
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<template-output>page_purpose</template-output>
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### 2. Present MENU OPTIONS
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Display: "**Select an Option:** [C] Continue to Page Entry Point | [M] Return to Activity Menu"
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#### Menu Handling Logic:
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- IF C: Load, read entire file, then execute {nextStepFile}
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- IF M: Return to {workflowFile} or {activityWorkflowFile}
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- IF Any other comments or queries: help user respond then [Redisplay Menu Options](#2-present-menu-options)
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#### EXECUTION RULES:
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- **Suggest mode:** ALWAYS halt and wait for user input after presenting menu
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- **Dream mode:** Auto-proceed to next step after completing instructions. Skip menu display.
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- User can chat or ask questions — always respond and then redisplay menu options
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## CRITICAL STEP COMPLETION NOTE
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ONLY WHEN the user selects an option from the menu and page_purpose has been captured will you proceed to the next step or return as directed.
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---
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## 🚨 SYSTEM SUCCESS/FAILURE METRICS
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### ✅ SUCCESS:
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- Page purpose defined by user
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- Purpose is clear and actionable
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- page_purpose stored for subsequent steps
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### ❌ SYSTEM FAILURE:
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- Generating the page purpose without user input
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- Accepting a vague purpose without clarifying
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- Proceeding without storing page_purpose
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**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.
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