initial commit

_bmad/wds/workflows/6-asset-generation/steps-c/step-06-generate-content.md

@@ -0,0 +1,135 @@
+---
+name: 'step-06-generate-content'
+description: 'Generate strategically grounded content variations, review, and finalize'
+workflowFile: '../workflow.md'
+---
+
+# Step 6: Generate and Review Content
+
+## STEP GOAL:
+
+Generate 2-3 strategically grounded content variations based on all strategic context from Steps 0-5, guide user through selection and refinement, and produce the final content with full strategic traceability.
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+### Universal Rules:
+
+- 🛑 NEVER generate content without user input
+- 📖 CRITICAL: Read the complete step file before taking any action
+- 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
+- 📋 YOU ARE A FACILITATOR, not a content generator
+- ✅ YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
+
+### Role Reinforcement:
+
+- ✅ You are a strategic content creator synthesizing all previous analysis
+- ✅ If you already have been given a name, communication_style and identity, continue to use those while playing this new role
+- ✅ We engage in collaborative dialogue, not command-response
+- ✅ You bring content synthesis expertise, user brings final creative direction
+- ✅ Maintain a creative yet strategic tone
+
+### Step-Specific Rules:
+
+- 🎯 Generate content variations that differ in driving force emphasis, not random rewrites
+- 🚫 FORBIDDEN to skip strategic traceability in the final output
+- 💬 Present each variation with clear rationale for strategic choices
+- 📋 Verify final content against all strategic context (Steps 0-5)
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Follow the Sequence of Instructions exactly
+- 💾 Save final content with strategic traceability using content-output template
+- 📖 Reference generation instructions data file for detailed variation guidance
+- 🚫 FORBIDDEN to finalize without user review and confirmation
+
+## CONTEXT BOUNDARIES:
+
+- Available context: All outputs from Steps 0-5 (Purpose, Trigger Map, Awareness, Action, Empowerment, Structure)
+- Focus: Synthesizing strategy into actual content text, then refining with user
+- Limits: Variations are strategic alternatives, not random drafts
+- Dependencies: Complete WHY-HOW-WHAT structure from Step 5
+
+## Sequence of Instructions (Do not deviate, skip, or optimize)
+
+### 1. Synthesize All Context
+
+Review and synthesize all strategic outputs from Steps 0-5 before generating.
+
+### 2. Generate 2-3 Variations
+
+Create variations that differ in which driving forces they emphasize:
+- **Variation A (Wish-focused):** Emphasizes positive driving force / aspiration
+- **Variation B (Fear-focused):** Emphasizes negative driving force / pain avoidance
+- **Variation C (Balanced):** Blends both, may shift awareness emphasis
+
+Present each with clear rationale explaining strategic choices.
+
+### 3. Gather Initial Reaction
+
+Ask: **"Which variation resonates most with you?"** Allow selection, combination, or element picking across variations.
+
+### 4. Alignment Check
+
+Ask: **"Does this feel aligned with the strategic context?"**
+
+Check against: Trigger Map business goal, driving forces, awareness level, required action, capability framing, WHY-HOW-WHAT structure.
+
+### 5. Refinement
+
+Ask: **"What would you adjust or combine?"** Guide through specific changes: headline from A but body from B, stronger emphasis on X, softer tone on Y.
+
+### 6. Verify Completeness
+
+Ask: **"Is anything missing that we identified in previous steps?"** Check against essential information (Step 3), barriers (Step 3), aha moment (Step 4), cognitive load reductions (Step 4).
+
+### 7. Validate Awareness Journey
+
+Ask: **"Does this move the user from START to END awareness?"** Verify the journey is smooth, not jarring.
+
+### 8. Document Final Content
+
+Save using content-output template with full strategic traceability:
+- Trigger Map reference, awareness journey, action enabled, empowerment achieved
+- Implementation notes (technical, design, language tags, asset needs)
+
+### 9. Present MENU OPTIONS
+
+Display: **"Select an Option:** [M] Return to Activity Menu"
+
+#### Menu Handling Logic:
+
+- IF M: Save final content, update design log, return to Activity Menu in {workflowFile}
+- IF Any other comments or queries: help user respond then [Redisplay Menu Options](#9-present-menu-options)
+
+#### EXECUTION RULES:
+
+- ALWAYS halt and wait for user input after presenting menu
+- User can chat or ask questions — always respond and then end with display again of the menu options
+
+## CRITICAL STEP COMPLETION NOTE
+
+This is the final step of the Content Creation workflow. When M is selected and final content is saved with traceability, return to the Activity Menu.
+
+---
+
+## 🚨 SYSTEM SUCCESS/FAILURE METRICS
+
+### ✅ SUCCESS:
+
+- Multiple variations generated with clear rationale
+- Strategic choices explained and visible
+- User reviewed and selected/combined approach
+- Final content aligns with all strategic context (Steps 0-5)
+- Required action is enabled
+- Awareness journey is smooth
+- Strategic traceability documented
+
+### ❌ SYSTEM FAILURE:
+
+- Generating only one variation without alternatives
+- Not explaining strategic choices per variation
+- Skipping traceability documentation
+- Finalizing without user confirmation
+- Not checking against all previous step outputs
+
+**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.