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# Content Creation Workshop - Output
**Strategically Grounded Content with Full Traceability**
**Content Section:** {content-section-name}
**Page/Context:** {page-or-scenario-name}
**Created:** {date}
**Method:** WDS Content Creation Workshop (5-Model Framework)
---
## Strategic Foundation
### Step 1: Trigger Map Context
```yaml
trigger_map_reference:
business_goal: "{goal text}"
solution: "{solution name/description}"
user:
name: "{persona name}"
description: "{brief persona description}"
driving_forces:
positive: "{wish/aspiration}"
negative: "{fear/frustration}"
customer_awareness:
start: "{awareness level where user begins}"
end: "{awareness level we want them to reach}"
```
---
## Content Strategy
### Step 2: Customer Awareness Strategy
```yaml
awareness_strategy:
start_level: "{awareness level}"
start_characteristics:
- "{what they know}"
- "{what they don't know}"
- "{how they feel}"
end_level: "{awareness level}"
end_characteristics:
- "{what they'll know}"
- "{what they'll understand}"
- "{how they'll feel}"
language_guidelines:
use: ["{appropriate terms}"]
avoid: ["{confusing jargon}"]
tone: "{conversational, authoritative, empathetic, etc.}"
information_priorities:
essential: ["{must include}"]
helpful: ["{nice to include if space}"]
avoid: ["{too advanced, confusing, or premature}"]
credibility_required:
type: "{personal story, expert credentials, data, social proof}"
examples: ["{specific proof elements}"]
emotional_journey:
starting_emotion: "{frustrated, confused, etc.}"
bridge: "{how we facilitate the shift}"
ending_emotion: "{hopeful, confident, etc.}"
```
---
## Content Filtering
### Step 3: Action Filter
```yaml
action_filter:
required_action:
description: "{Specific action user must be able to take}"
success_criteria: "{How we know they can do it}"
business_impact:
connection: "{How this action drives the business goal}"
logic: "{Action → Outcome → Goal}"
user_motivation:
positive_driver: "{How action satisfies their wish}"
negative_driver: "{How action addresses their fear}"
essential_information:
- "{Information element 1 - WHY needed for action}"
- "{Information element 2 - WHY needed for action}"
- "{Information element 3 - WHY needed for action}"
cut_list:
- "{Nice-to-know info that doesn't enable action}"
- "{Impressive but irrelevant content}"
action_barriers:
- barrier: "{e.g., confusion about next steps}"
solution: "{Content that removes this barrier}"
- barrier: "{e.g., fear of commitment}"
solution: "{Content that addresses this fear}"
```
---
## Content Framing
### Step 4: Empowerment Frame
```yaml
empowerment_frame:
transformation:
current_state:
description: "{Where user is now}"
feelings: ["{frustrated}", "{uncertain}", "{behind}"]
capabilities: "{What they can't do yet}"
badass_state:
description: "{Where they're going}"
feelings: ["{confident}", "{capable}", "{ahead}"]
capabilities: "{What they'll be able to do}"
visibility: "{How we make the transformation visible and achievable}"
aha_moment:
insight: "{Key realization that shifts perspective}"
why_powerful: "{Why this unlocks confidence}"
capability_framing:
- feature: "{Product feature}"
reframed: "{What USER can do because of it}"
- feature: "{Product feature}"
reframed: "{What USER can do because of it}"
cognitive_load:
potential_issues:
- issue: "{Where content might overwhelm}"
solution: "{How we reduce load}"
simplifications:
- "{What we simplified or cut}"
skill_focus:
primary_skill: "{Main capability user develops}"
supporting_skills: ["{Related capabilities}"]
tools_secondary: "{Tools are means to skill, not the focus}"
```
---
## Content Structure
### Step 5: Structural Order (Golden Circle)
```yaml
structural_order:
section_why:
purpose: "Emotional truth / Why user should care"
content_elements:
- order: 1
element: "{Opening hook}"
rationale: "{Why this opens}"
- order: 2
element: "{Validation or aspiration}"
rationale: "{Why this comes second}"
section_how:
purpose: "Method / Bridge from emotion to specifics"
content_elements:
- order: 1
element: "{Solution approach}"
rationale: "{Why this bridges first}"
- order: 2
element: "{Key differentiator}"
rationale: "{Why this matters here}"
- order: 3
element: "{Transformation path}"
rationale: "{Why this comes last in HOW}"
section_what:
purpose: "Specifics / Proof / Action"
content_elements:
- order: 1
element: "{Product/offer name}"
rationale: "{Why we can name it now}"
- order: 2
element: "{Social proof}"
rationale: "{Why proof comes here}"
- order: 3
element: "{CTA}"
rationale: "{Why action comes last}"
flow_validation:
feels_natural: "{yes/no + notes}"
persuasive_arc: "{Does WHY → HOW → WHAT create emotional → logical → action flow?}"
```
---
## Final Content
### Step 6: Generated Content
#### Variations Presented
**Variation A: {Name - e.g., "Wish-Focused"}**
*Rationale:* {Why this approach, what driving force it emphasizes}
```
WHY Section:
{Content for WHY}
HOW Section:
{Content for HOW}
WHAT Section:
{Content for WHAT}
```
---
**Variation B: {Name}**
*Rationale:* {Why this approach}
```
WHY Section:
{Content for WHY}
HOW Section:
{Content for HOW}
WHAT Section:
{Content for WHAT}
```
---
**Variation C: {Name}** *(if applicable)*
*Rationale:* {Why this approach}
```
WHY Section:
{Content for WHY}
HOW Section:
{Content for HOW}
WHAT Section:
{Content for WHAT}
```
---
#### Selection & Refinement
**Chosen Approach:** {Which variation or combination}
**Reasoning:** {Why user selected this}
**Adjustments Made:** {Any refinements}
---
#### FINAL CONTENT (Implementation-Ready)
**WHY Section:**
```
{Final WHY content}
```
**HOW Section:**
```
{Final HOW content}
```
**WHAT Section:**
```
{Final WHAT content}
```
---
## Strategic Traceability
**This content serves:**
- **Business Goal:** {How this drives the goal}
- **User Driving Forces:**
- Positive: {How it satisfies wish}
- Negative: {How it addresses fear}
- **Customer Awareness Journey:** {START → END validated}
- **Required Action:** {What user can now do}
- **User Empowerment:** {How they feel capable}
- **Persuasive Structure:** {WHY → HOW → WHAT confirmed}
---
## Implementation Notes
**Technical/Design Requirements:**
- {Any technical constraints or requirements}
- {Design system components needed}
- {Responsive behavior notes}
**Multi-Language Support:**
- English: {Status}
- {Language 2}: {Status}
- {Language 3}: {Status}
**Assets Needed:**
- Images: {List image requirements}
- Videos: {List video requirements}
- Icons/Graphics: {List graphic requirements}
**Testing Considerations:**
- {A/B test recommendations}
- {User testing focus areas}
- {Success metrics to track}
---
## Workshop Metadata
**Duration:** {Actual time spent}
**Participants:**
- Designer: {name}
- Agent: {agent name}
**Alpha Feedback:**
- {What worked well}
- {What felt clunky}
- {What's missing}
- {How to improve}
---
_Created using WDS Content Creation Workshop (5-Model Framework)_
_Models: Trigger Map, Customer Awareness Cycle, Action Mapping, Badass Users, Golden Circle_