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Cassel 647cbec54f docs: update all documentation and add AI tooling configs

- Rewrite README.md with current architecture, features and stack
- Update docs/API.md with all current endpoints (corporate, BI, client 360)
- Update docs/ARCHITECTURE.md with cache, modular queries, services, ETL
- Update docs/GUIA-USUARIO.md for all roles (admin, corporate, agente)
- Add docs/INDEX.md documentation index
- Add PROJETO.md comprehensive project reference
- Add BI-CCC-Implementation-Guide.md
- Include AI agent configs (.claude, .agents, .gemini, _bmad)
- Add netbird VPN configuration
- Add status report

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

2026-03-19 13:29:03 -04:00

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Tone of Voice Example: SaaS Onboarding Tool

Context: B2B SaaS for employee onboarding, target users are HR managers (stressed, overwhelmed, want to feel capable)

Suggested Tone of Voice

Tone Attributes

Supportive & Reassuring: HR managers are stressed about onboarding. Our tone should reduce anxiety, not add to it.
Professional but Warm: B2B context requires professionalism, but warmth builds trust.
Clear & Concise: Busy users need straightforward communication, no fluff.
Empowering: Frame actions around user capability, not system features.

Examples

Error Message:

✅ "We couldn't find that email. Double-check for typos?"
❌ "Error 404: User not found"

Button Text:

✅ "Add your first employee"
❌ "Create new record"

Empty State:

✅ "Your onboarding dashboard is ready. Let's add your first employee to get started."
❌ "No employees added yet"

Success Message:

✅ "Perfect! Sarah's onboarding is set up. We'll send her the welcome email tomorrow at 9 AM."
❌ "Employee record created successfully"

Analysis

Why This Tone Works:

Supportive: "We couldn't find" (collaborative) vs "Error" (blaming)
Professional but Warm: Uses proper grammar but friendly language
Clear: Specific, actionable messages without jargon
Empowering: "Add your first employee" (user action) vs "Create new record" (system function)

Alignment with User State:

HR managers are stressed → Reassuring tone reduces anxiety
Want to feel capable → Empowering language focuses on their actions
Need efficiency → Clear, concise messaging respects their time
Professional context → Maintains appropriate formality with warmth

Example demonstrating Tone of Voice definition for B2B SaaS product

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