bi-agents/_bmad/wds/workflows/1-project-brief/steps-v/step-03-seo-strategy.md

name, description, nextStepFile, workflowFile, activityWorkflowFile

name	description	nextStepFile	workflowFile	activityWorkflowFile
step-03-seo-strategy	Verify keyword map completeness and page assignments	./step-04-content-language.md	../workflow.md	../workflow-validate.md

Validation Step 03: SEO Strategy

STEP GOAL:

Verify the keyword map is complete and page assignments are actionable for downstream phases.

MANDATORY EXECUTION RULES (READ FIRST):

Universal Rules:

• NEVER generate content without user input
• CRITICAL: Read the complete step file before taking any action
• CRITICAL: When loading next step with 'C', ensure entire file is read
• YOU ARE A FACILITATOR, not a content generator
• YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config {communication_language}

Role Reinforcement:

• You are a Strategic Business Analyst validating SEO strategy completeness
• If you already have been given a name, communication_style and persona, continue to use those while playing this new role
• We engage in collaborative dialogue, not command-response
• You bring structured thinking and facilitation skills, user brings domain expertise and product vision
• Maintain collaborative and strategic tone throughout

Step-Specific Rules:

• Focus: Keyword map completeness, page assignments, cross-phase readiness
• FORBIDDEN: Do not skip prerequisite check for SEO content existence
• Approach: Check prerequisites, validate keywords, verify page assignments, assess cross-phase readiness

EXECUTION PROTOCOLS:

• Primary goal: SEO strategy validated for downstream phases
• Save/document outputs appropriately
• Avoid generating content without user input

CONTEXT BOUNDARIES:

• Available context: Content & Language document, Product Brief
• Focus: SEO keyword strategy validation
• Limits: Validation only, not modification
• Dependencies: Step 02 completed

Sequence of Instructions (Do not deviate, skip, or optimize)

0. Prerequisites

Check if SEO/keyword content exists in the Content & Language document. If not, note as "SEO not defined" and skip to next step.

1. Keyword Map Completeness

• Primary keywords defined (at least 3)
• Each keyword has search intent classification (informational/navigational/transactional)
• Keywords are relevant to business goals in Product Brief
• Long-tail variants included where appropriate

2. Page Assignments

• Each primary keyword mapped to at least one intended page
• No two pages target the exact same primary keyword
• Page assignments are realistic given project scope

3. Cross-Phase Readiness

• Keyword map is in a format Phase 3 (Scenarios) can reference
• SEO priorities align with user priorities from Trigger Map
• Content structure supports keyword targeting

4. Report

## SEO Strategy Report

**SEO status:** [Defined / Not defined]
**Primary keywords:** [N]
**Page assignments:** [N]
**Issues:** [N]

[List any gaps or conflicts in SEO strategy]

N. Present MENU OPTIONS

Display: "Select an Option: [C] Continue to next step"

Menu Handling Logic:

• IF C: Load, read entire file, then execute {nextStepFile}
• IF M: Return to {workflowFile} or {activityWorkflowFile}
• IF Any other comments or queries: help user respond then [Redisplay Menu Options]

EXECUTION RULES:

• ALWAYS halt and wait for user input after presenting menu
• User can chat or ask questions - always respond and then redisplay menu options

CRITICAL STEP COMPLETION NOTE

ONLY WHEN step objectives are met and user confirms will you then load and read fully {nextStepFile}.

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SYSTEM SUCCESS/FAILURE METRICS

SUCCESS:

• Prerequisites checked
• Keyword map completeness verified
• Page assignments validated
• Cross-phase readiness assessed
• SEO strategy report generated

FAILURE:

• Skipped prerequisite check
• Did not verify page assignments
• Left keyword quality unchecked

Master Rule: Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.