bi-agents/_bmad/wds/workflows/2-trigger-mapping/data/business-goals-template.md

Business Goals Document Template

Complete template structure for 01-Business-Goals.md

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1. Header

# Business Goals & Objectives

> Strategic goals and measurable objectives for [Project Name]

**Document:** Trigger Map - Business Goals
**Created:** [Date]
**Status:** COMPLETE

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2. Vision Statement

## Vision

**[Insert vision statement from workshop]**

[Should be 1-2 sentences describing the ultimate goal/transformation]

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3. Business Objectives (3 Priority Tiers)

## Business Objectives

### ⭐ PRIMARY GOAL: [Title] (THE ENGINE)
- **Statement:** [What we're building]
- **Metric:** [How we measure it]
- **Target:** [Specific number]
- **Timeline:** [X months]
- **Impact:** This drives ALL other objectives - this is the key to expansion

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### 🚀 [SECONDARY GOALS CATEGORY] (Driven by [Primary Goal])

**Objective 1: [Title]**
- **Statement:** [What we're achieving]
- **Metric:** [How we measure]
- **Target:** [Number]
- **Timeline:** [X months from launch]

[Repeat for all secondary objectives: 2, 3, 4...]

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### 🌟 [TERTIARY GOALS CATEGORY] (Real-World Benefits for Members)

**Note:** These are opportunities [Product] creates FOR the community members - [benefit description].

**Objective X: [Title]**
- **Statement:** [What members get]
- **Metric:** [How we measure member success]
- **Target:** [Number]
- **Timeline:** [X months]
- **Benefit to Members:** [Career/personal growth impact]

[Repeat for all tertiary objectives]

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4. The Flywheel Section

## The Flywheel: How Goals Connect

**THE ENGINE (Priority #1):**
- [Primary goal number] [primary goal description]
- Timeline: [X] months
- These [users] [action that drives everything]
- They create the flywheel that drives ALL other objectives

**[Secondary Category] (Priority #2):**
- Driven BY the [primary goal achievers]
- [List key targets with numbers]
- Timeline: [X] months
- Focus: [What this tier achieves]

**[Tertiary Category] (Priority #3):**
- Real-world benefits FOR community members
- [List key opportunities]
- Timeline: [X] months
- **Key benefit**: [How members' lives improve]

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5. Success Metrics Alignment

## Success Metrics Alignment

### How Trigger Map Connects to Objectives (Properly Prioritized):

**⭐ PRIMARY: Creating Awesome [Users] Who Become [Champions] → Achieves:**
- ✅ **[Number] [champions]** (THE ENGINE - [Persona] becomes one of them naturally)
- ✅ [Action 1]
- ✅ [Action 2]
- ✅ [Natural outcome]
- **Timeline: [X] months**
- **This drives ALL other objectives**

**🚀 SECONDARY: [Champions] Drive [Product] Adoption → Achieves:**
- ✅ [Objective 1] ([champions] spread the word)
- ✅ [Objective 2] ([champions] demonstrate value)
- ✅ [Objective 3] ([champions] create engagement)
- **Timeline: [X] months**

**🌟 TERTIARY: [Product] Success Creates Opportunities for Community → Achieves:**
- ✅ [Opportunity 1] (members [benefit])
- ✅ [Opportunity 2] (members [benefit])
- ✅ [Opportunity 3] (members [benefit])
- **Timeline: [X] months**
- **Benefit: [Impact on members' lives/careers]**

**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**

The page must empower [Primary Persona] → make [them] awesome → [they] naturally become [champions] → [champions] drive adoption → adoption creates opportunities for all members.

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6. Related Documents Footer

## Related Documents

- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-[Primary].md](02-[Primary].md)** - Primary persona
- **[03-[Secondary].md](03-[Secondary].md)** - Secondary persona
- **[04-[Tertiary].md](04-[Tertiary].md)** - Tertiary persona [if exists]
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications

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_Back to [Trigger Map](00-trigger-map.md)_