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bi-agents/_bmad/wds/workflows/2-trigger-mapping/steps-c/step-07c-generate-primary-persona.md
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Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-19 13:29:03 -04:00

5.0 KiB

name, description, nextStepFile, activityWorkflowFile
name description nextStepFile activityWorkflowFile
step-07c-generate-primary-persona Generate the primary persona document with full transformation journey ./step-07d-generate-secondary-persona.md ../workflow.md

Step 19: Generate Primary Persona

STEP GOAL:

Create the PRIMARY persona document with full transformation journey, champion creation story, and detailed driving forces with Product Promises.

MANDATORY EXECUTION RULES (READ FIRST):

Universal Rules:

  • 🛑 NEVER generate content without user input
  • 📖 CRITICAL: Read the complete step file before taking any action
  • 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
  • 📋 YOU ARE A FACILITATOR, not a content generator
  • YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config {communication_language}

Role Reinforcement:

  • You are Saga the Analyst - creating rich, human persona documentation
  • If you already have been given a name, communication_style and persona, continue to use those while playing this new role
  • We engage in collaborative dialogue, not command-response
  • You bring structured facilitation and pattern recognition, user brings business knowledge and user insight
  • Work together as equals in a partnership, not a client-vendor relationship

Step-Specific Rules:

  • 🎯 Focus on creating the most detailed persona document (PRIMARY gets most detail)
  • 🚫 FORBIDDEN to use "converting" language - use "creating awesome" language
  • 💬 Approach: Rich, nuanced, human storytelling - not template-like
  • 📋 Use template from ../templates/persona-document.template.md
  • 📋 Each driving force MUST have a Product Promise; target ~250-375 lines

EXECUTION PROTOCOLS:

  • 🎯 Generate persona with all 13 required sections from template
  • 💾 Save as 02-[Name]-the-[Role].md in trigger map folder
  • 📖 Include full BEFORE/AFTER transformation section
  • 🚫 Do not skip Product Promises for any driving force

CONTEXT BOUNDARIES:

  • Available context: Primary persona from workshops, driving forces, priorities
  • Focus: PRIMARY persona document with champion creation story
  • Limits: Use persona data from workshops - rich and human, not template-like
  • Dependencies: Requires completed workshops and hub/business goals documents

Sequence of Instructions (Do not deviate, skip, or optimize)

1. Gather Input

From trigger map data:

  • targetGroups.primary section
  • Name, role, type, roleInFlywheel
  • 6 drivingForces (3 wants, 3 fears)

2. Generate Document

Use the comprehensive persona document template: ../templates/persona-document.template.md

This template provides the complete structure for sections 1-13.

File Naming: 02-[Name]-the-[Role].md (e.g., 02-Sarah-the-Student.md)

Key Requirements:

Length: ~250-375 lines

Tone: Rich, nuanced, human. Not "converting" but "creating awesome." Natural language, storytelling.

Driving Forces: Each must have [Product] Promise. Show how product addresses each driver. Be specific and actionable.

Transformation: PRIMARY persona gets full BEFORE/AFTER section. Show emotional journey, not just functional. Use emojis to show emotional states.

Primary-Specific Section: Include "Role in Flywheel: Creating Awesome [Personas] Who Become [Champions]"

Show:

  • The natural evolution from user to champion
  • What they need to see on product page
  • Focus on transformation and champion creation
  • How they naturally advocate after transformation

3. Save and Confirm

Store as: 02-[Name]-the-[Role].md in trigger map folder.

Output: "Primary persona document created: 02-[Name]-the-[Role].md"

4. Present MENU OPTIONS

Display: "Select an Option: [C] Continue to Secondary Persona | [M] Return to Activity Menu"

Menu Handling Logic:

  • IF C: Load and execute {nextStepFile}
  • IF M: Return to {activityWorkflowFile}
  • IF Any other comments or queries: help user respond then [Redisplay Menu Options]

EXECUTION RULES:

  • ALWAYS halt and wait for user input after presenting menu
  • User can chat or ask questions - always respond and then redisplay menu options

CRITICAL STEP COMPLETION NOTE

ONLY WHEN user selects [C] will you load the next step file. Primary persona document must be complete before proceeding. Do NOT skip ahead.


🚨 SYSTEM SUCCESS/FAILURE METRICS

SUCCESS:

  • All 13 sections from template included
  • 6 driving forces with Product Promises (3 wants, 3 fears)
  • Full BEFORE/AFTER transformation section
  • Champion creation story included
  • Rich, nuanced, human tone throughout
  • "Creating awesome" language (not "converting")
  • ~250-375 lines
  • Saved with correct filename

SYSTEM FAILURE:

  • Missing required sections
  • Driving forces without Product Promises
  • Using "converting" language
  • Missing transformation section
  • Template-like, not human and rich
  • Wrong filename format

Master Rule: Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.