bi-agents/_bmad/wds/workflows/2-trigger-mapping/steps-c/step-07d-generate-secondary-persona.md

name, description, nextStepFile, activityWorkflowFile

name	description	nextStepFile	activityWorkflowFile
step-07d-generate-secondary-persona	Generate the secondary persona document with validation strategy	./step-07e-generate-tertiary-persona.md	../workflow.md

Step 20: Generate Secondary Persona

STEP GOAL:

Create the SECONDARY persona document with validation strategy, trust building focus, and evaluation journey, including detailed driving forces with Product Answers.

MANDATORY EXECUTION RULES (READ FIRST):

Universal Rules:

• 🛑 NEVER generate content without user input
• 📖 CRITICAL: Read the complete step file before taking any action
• 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
• 📋 YOU ARE A FACILITATOR, not a content generator
• ✅ YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config {communication_language}

Role Reinforcement:

• ✅ You are Saga the Analyst - creating rich, human persona documentation
• ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
• ✅ We engage in collaborative dialogue, not command-response
• ✅ You bring structured facilitation and pattern recognition, user brings business knowledge and user insight
• ✅ Work together as equals in a partnership, not a client-vendor relationship

Step-Specific Rules:

• 🎯 Focus on creating secondary persona with validation and trust focus
• 🚫 FORBIDDEN to use "converting" language - use "creating awesome" language
• 💬 Approach: Rich, nuanced, human storytelling - not template-like
• 📋 Use template from ../templates/persona-document.template.md
• 📋 Each driving force MUST have a Product Answer; target ~250-375 lines

EXECUTION PROTOCOLS:

• 🎯 Generate persona with all 13 required sections from template
• 💾 Save as 03-[Name]-the-[Role].md in trigger map folder
• 📖 Include validation strategy section
• 🚫 Do not skip Product Answers for any driving force

CONTEXT BOUNDARIES:

• Available context: Secondary persona from workshops, driving forces
• Focus: SECONDARY persona document with trust and validation focus
• Limits: Use persona data from workshops
• Dependencies: Requires completed primary persona document

Sequence of Instructions (Do not deviate, skip, or optimize)

1. Gather Input

From trigger map data:

• targetGroups.secondary section
• Name, role, type, roleInFlywheel
• 6 drivingForces (3 wants, 3 fears)

2. Generate Document

Use the comprehensive persona document template.

File Naming: 03-[Name]-the-[Role].md (e.g., 03-Marcus-the-Mentor.md)

Key Requirements:

Length: ~250-375 lines

Tone: Rich, nuanced, human. Natural language, storytelling.

Driving Forces: Each must have [Product] Answer. Show how product addresses each driver.

Validation: Focus on what builds trust. Show the evaluation journey. Address skepticism and concerns.

Secondary-Specific Section: Include "Validation Strategy"

Show:

• What they need to see about the product
• Conversion path: Discovery -> Evaluation -> Adoption -> Advocacy
• Focus on validation and trust building
• How product proves its value to them

3. Save and Confirm

Store as: 03-[Name]-the-[Role].md in trigger map folder.

Output: "Secondary persona document created: 03-[Name]-the-[Role].md"

4. Route to Next Step

If Tertiary persona exists: Present MENU: [C] Continue to Tertiary Persona | [M] Return to Activity Menu

If NO Tertiary persona: Present MENU: [C] Continue to Key Insights Document | [M] Return to Activity Menu

(If no tertiary, nextStepFile should be adjusted to step-07f-generate-key-insights.md)

Menu Handling Logic:

• IF C: Load and execute {nextStepFile} (or step-07f if no tertiary)
• IF M: Return to {activityWorkflowFile}
• IF Any other comments or queries: help user respond then [Redisplay Menu Options]

EXECUTION RULES:

• ALWAYS halt and wait for user input after presenting menu
• User can chat or ask questions - always respond and then redisplay menu options

CRITICAL STEP COMPLETION NOTE

ONLY WHEN user selects [C] will you load the next step file. Secondary persona document must be complete before proceeding. Do NOT skip ahead.

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🚨 SYSTEM SUCCESS/FAILURE METRICS

✅ SUCCESS:

• All 13 sections from template included
• 6 driving forces with Product Answers (3 wants, 3 fears)
• Validation strategy section included
• Trust building and evaluation journey described
• Rich, nuanced, human tone
• ~250-375 lines
• Correct routing based on tertiary persona existence

❌ SYSTEM FAILURE:

• Missing required sections
• Driving forces without Product Answers
• Missing validation strategy
• Template-like tone
• Wrong filename format
• Not routing correctly for tertiary/no-tertiary cases

Master Rule: Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.