Cassel
647cbec54f
- Rewrite README.md with current architecture, features and stack - Update docs/API.md with all current endpoints (corporate, BI, client 360) - Update docs/ARCHITECTURE.md with cache, modular queries, services, ETL - Update docs/GUIA-USUARIO.md for all roles (admin, corporate, agente) - Add docs/INDEX.md documentation index - Add PROJETO.md comprehensive project reference - Add BI-CCC-Implementation-Guide.md - Include AI agent configs (.claude, .agents, .gemini, _bmad) - Add netbird VPN configuration - Add status report Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
4.6 KiB
Example: Hairdresser Newsletter Signup
Trigger Map Context: Hairdresser newsletter signup
Content Generations:
Variation A: Wish-Focused (Become the Authority)
Rationale: Emphasizes the positive driving force: "Wish to be local beauty authority." This variation speaks to aspiration and confidence. Works best for users who are motivated by status and recognition.
Content:
WHY Section:
- Headline: "Become Your Town's Go-To Beauty Authority"
- Subhead: "The trends your clients are asking about? You'll spot them first."
- Visual: Confident hairdresser surrounded by admiring clients
HOW Section:
- Heading: "Here's How Stylists Stay Ahead:"
- Every Monday morning: Top 5 trends in your inbox
- 60-second explainers—understand and apply the same day
- Client conversation starters included—lead the discussion
WHAT Section:
- Heading: "Join 2,000 Stylists Who Are Already Ahead"
- Button: "Start Leading Trends"
- Subtext: "Free. No credit card. Cancel anytime."
Why This Might Resonate: For hairdressers who are confident but want to level up. Aspirational tone matches their ambition.
Variation B: Fear-Focused (Stop Falling Behind)
Rationale: Addresses the negative driving force: "Fear of missing industry trends." This variation acknowledges the pain point directly. Works best for users feeling frustrated or embarrassed.
Content:
WHY Section:
- Headline: "Are Your Clients Asking About Trends You Haven't Heard Of?"
- Subhead: "Stop feeling behind. Never miss a trend again."
- Visual: Split image—uncertain hairdresser → confident trendsetter
HOW Section:
- Heading: "Here's How to Never Miss a Trend:"
- Weekly alerts delivered Monday morning—stay current effortlessly
- 60-second reads—no time wasted
- Client conversation starters—no more guesswork
WHAT Section:
- Heading: "Join TrendWeek—Free for Stylists"
- "2,000 stylists already staying ahead"
- Button: "Stop Missing Out"
- Subtext: "Free. No credit card. Cancel anytime."
Why This Might Resonate: For hairdressers actively experiencing the pain. Direct problem recognition creates immediate connection.
Variation C: Balanced (Recognition + Aspiration)
Rationale: Combines both driving forces naturally—opens with problem recognition (fear), bridges to aspiration (wish). Works for most users by meeting them where they are and showing where they can go.
Content:
WHY Section:
- Headline: "Your Clients Are Asking. You Should Be Leading."
- Subhead: "Stop playing catch-up. Become the trendsetter your town needs."
- Visual: Transformation sequence—uncertain → confident → authority
HOW Section:
- Heading: "Here's How Stylists Go From Behind to Ahead:"
- Monday mornings: Top 5 trends delivered to your inbox
- 60 seconds per trend—fast enough to use the same day
- Conversation starters included—turn knowledge into client impact
WHAT Section:
- Heading: "Join TrendWeek—Free for Stylists"
- "2,000 stylists made the shift. Your turn."
- Button: "Start Staying Ahead"
- Subtext: "Free. No credit card. Cancel anytime."
Why This Might Resonate: Balanced approach works broadly. Acknowledges pain without dwelling, focuses on transformation.
Refinement Process
User selects: "I like Variation B's headline and opening, but prefer Variation C's HOW section and Variation A's CTA framing."
Agent refines and combines:
FINAL CONTENT
WHY Section:
- Headline: "Are Your Clients Asking About Trends You Haven't Heard Of?"
- Subhead: "Stop feeling behind. Become your town's go-to beauty authority."
- Visual: Split image—uncertain hairdresser → confident trendsetter
HOW Section:
- Heading: "Here's How Stylists Go From Behind to Ahead:"
- Monday mornings: Top 5 trends delivered
- 60 seconds per trend—fast enough to use the same day
- Conversation starters included—lead the discussion
WHAT Section:
- Heading: "Join TrendWeek—Free for Stylists"
- "2,000 stylists already ahead"
- Button: "Start Leading Trends"
- Subtext: "Free. No credit card. Cancel anytime."
Strategic Traceability:
- Business Goal: Increase newsletter signups
- Driving Forces Addressed:
- Fear: Missing industry trends (opening headline)
- Wish: Be local beauty authority (subhead, CTA)
- Awareness Journey: Problem Aware → Solution Aware (recognizes problem, sees how to solve it)
- Action Enabled: Sign up for free newsletter
- Empowerment Achieved: "You'll be able to lead trends" (not just follow)
Example demonstrating how variations combine strategic context into final content