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Cassel 647cbec54f docs: update all documentation and add AI tooling configs

- Rewrite README.md with current architecture, features and stack
- Update docs/API.md with all current endpoints (corporate, BI, client 360)
- Update docs/ARCHITECTURE.md with cache, modular queries, services, ETL
- Update docs/GUIA-USUARIO.md for all roles (admin, corporate, agente)
- Add docs/INDEX.md documentation index
- Add PROJETO.md comprehensive project reference
- Add BI-CCC-Implementation-Guide.md
- Include AI agent configs (.claude, .agents, .gemini, _bmad)
- Add netbird VPN configuration
- Add status report

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

2026-03-19 13:29:03 -04:00

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Content Generation Instructions

How to generate strategically grounded content variations

1. Synthesize All Context

Before generating, review and confirm you understand:

WHO the user is and what drives them (Trigger Map)
WHERE they are in awareness (START → END)
WHAT action this content must enable (Action Filter)
HOW to make them feel capable (Empowerment Frame)
WHAT order creates persuasive flow (Golden Circle)

2. Generate Multiple Variations

Create 2-3 content variations that differ in:

Variation A: Wish-Focused

Emphasizes positive driving forces
Aspirational tone
"Become the authority," "Stay ahead," "Impress your clients"

Variation B: Fear-Focused

Addresses negative driving forces
Problem-recognition tone
"Stop feeling behind," "Never miss a trend," "No more embarrassment"

Variation C: Balanced OR Awareness-Shifted (choose one):

Balanced: Combines wish + fear naturally
Awareness-Shifted: Uses different starting awareness level (if user was uncertain)

For each variation, include:

Complete content (headlines, body, CTA)
Rationale explaining the approach
Why this might resonate

3. Presentation Format

Use this format:

---

## Variation A: [Name - e.g., "Wish-Focused"]

### Rationale
[Why this approach, what driving force it emphasizes, when this works best]

### Content

**WHY Section:**
[Content for WHY]

**HOW Section:**
[Content for HOW]

**WHAT Section:**
[Content for WHAT]

### Why This Might Resonate
[Specific user insight or context that makes this effective]

---

## Variation B: [Name]
[Same structure]

---

## Variation C: [Name]
[Same structure]

---

4. Explain Strategic Choices

For each variation, show how you applied the strategic context:

"This opens with [X] because the user is Problem Aware—they need problem validation first"
"This uses 'you'll be able to' framing because of Badass Users principle"
"This puts social proof before CTA because Action Filter identified trust as a barrier"

Make the strategy visible.

Reference for generating content variations in Step 6

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