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Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-19 13:29:03 -04:00

5.0 KiB

Working with Existing Materials

Purpose: Guide for naturally incorporating existing materials into conversational PB workflow.


Core Principles

  1. Reference, don't re-ask - Build on documented work
  2. Validate currency - "Is this still accurate?"
  3. Focus on gaps - What's missing or needs refinement?
  4. Document refinement - Capture UPDATE conversation, not just creation
  5. Stay casual - No judgment about what exists or doesn't

Checking for Materials

Phase 0 asks: "Do you have existing materials?" (website, brief, guidelines, research)

Stored in outline:

existing_materials:
  has_materials: true/false
  website: "[URL]"
  previous_brief: "[path]"
  brand_guidelines: "[path]"
  research: "[path]"
  context_notes: "[brief notes]"

If materials exist: Read them before starting PB steps


Adaptation Pattern

Opening Adaptation

Without materials:

"Let's start with vision. What are you envisioning?"

With materials:

"I see you mentioned [reference from materials]. Let's build on that - tell me more."

Follow-Up Patterns

  • Validate: "You wrote X - is that still accurate?"
  • Fill gaps: "Your brief mentions Y, but I'm curious about Z..."
  • Refine: "When you said X, did you mean [interpretation]?"
  • Update: "Has your thinking evolved since you wrote this?"

Step-by-Step Application

Apply to all conversational steps (2, 3, 5, 7, 7a, 8, 9, 10, 11, 12):

Step No Materials With Materials
Vision (2) "What are you envisioning?" "You mentioned [vision]. Tell me more."
Positioning (3) "Let's explore positioning." "Your brief positions this as [quote]. Still accurate?"
Users (7) "Who are ideal users?" "You described [archetypes]. Still primary users?"
Concept (7a) "What's the core concept?" "I see [concept from materials]. Tell me more about that principle."
Success (8) "What does success look like?" "You mentioned success means [quote]. Still the goal?"

Pattern: Reference existing → Validate → Build on it


Dialog Documentation

When materials exist, capture:

  1. What existed: Quote/summarize existing material
  2. Validation: User's response to "Is this still accurate?"
  3. Refinement: What changed, added, or clarified
  4. Why: Rationale for changes
  5. Synthesis: Updated version (old + new integrated)

Template:

**Existing context:** [What was documented]

**Opening:** "I see [reference]. [Question]"

**User response:** [Confirmed/refined/changed]

**Key exchanges:**
- [Exploration]
- [Gaps filled]
- [Evolution]

**Reflection checkpoint:**
"Building on your earlier work: [synthesis].
Keeps [solid parts], adds [new], refines [changed].
Does that capture it?"

**User confirmation:** [Confirmed / Corrected]

**Final:** [Updated artifact]

Common Scenarios

Scenario: Previous brief exists

  1. Read it thoroughly
  2. Identify solid vs gaps/unclear
  3. Open: "I read your brief. [Strong points] captured well. Questions about [gaps]."
  4. Explore gaps conversationally
  5. Dialog: what was there + what we added + why

Scenario: Existing website

  1. Review site (if URL in materials)
  2. Note current positioning/tone/UX
  3. Reference: "I looked at your site. It positions you as [observation]. Still the direction?"
  4. Use as baseline for "what's changing?"

Scenario: Brand guidelines exist

  1. Read guidelines (voice, values, identity)
  2. Reference when discussing tone: "Your guidelines describe tone as [quote]. Match exactly or evolve?"
  3. Don't re-ask defined things (colors, values)
  4. Focus on how brand translates to this project

Scenario: Research exists

  1. Review findings
  2. Reference insights: "Your research showed [finding]. Great insight for..."
  3. Validate currency: "Is this still what you hear from customers?"

What NOT to Do

Ignore existing materials (if outline says they exist) Make users repeat documented work Assume everything is still current (validate!) Judge quality of existing work Create separate "refinement workflow" (same conversational pattern, just adapt openings)


Benefits

Efficiency - Don't re-explore documented areas Continuity - Build on previous work Respect - Acknowledge existing thinking Focus - Spend time on gaps/unclear areas Natural flow - Same pattern, context-aware Rich dialog - Captures refinement, not just creation


Quick Reference

Check: existing_materials.has_materials in outline

If true:

  1. Read materials before starting PB
  2. Adapt openings to reference what exists
  3. Validate currency with each step
  4. Fill gaps conversationally
  5. Document: old + new + why

Dialog pattern: Existing → Validate → Refine → Synthesize → Confirm


Remember: Not a separate workflow - same conversational pattern, just context-aware. If materials exist, read and adapt. If not, explore from scratch. Either way, natural conversation.