bi-agents/_bmad/wds/workflows/1-project-brief/data/positioning-explore.md

Substep 2: Explore Positioning

Task

Listen for signals and ask follow-ups until you capture all positioning components.

Positioning Components (Fill These In)

• Target Customer: Who is this for?
• Need/Opportunity: What problem or opportunity?
• Category: What type of product is this? (helps set expectations)
• Key Benefit: What's the primary value?
• Alternatives: What do people use instead?
• Differentiator: What makes this different/better?

Note: You don't need to ask about these in order. Follow the natural flow of conversation.

Conversational Follow-Up Patterns

Reference: src/data/agent-guides/saga/conversational-followups.md

If They Mention TARGET CUSTOMERS

Signals: "For busy parents...", "Enterprise teams...", "Small businesses..."

Follow-ups:

• "What's typical for them? Walk me through their situation"
• "Why them specifically - what makes them the right fit?"
• "How do you know they have this problem?"

If They Mention a PROBLEM or NEED

Signals: "People struggle with...", "Current solutions don't...", "They need..."

Follow-ups:

• "How do they handle this today?"
• "What happens when this goes wrong?"
• "Why hasn't this been solved already?"

If They Mention ALTERNATIVES

Signals: "Unlike X...", "Better than...", "People currently use..."

Follow-ups:

• "What do people use today - what are the real alternatives?"
• "Why would someone stick with [alternative] instead of using yours?"
• "What can [alternative] do that you can't?"

If They Mention DIFFERENTIATION

Signals: "We're the only...", "Our unique...", "Unlike others, we..."

Follow-ups:

• "Why does that matter to users?"
• "How long will that remain unique?"
• "Is that a real advantage or just a feature?"

If They're VAGUE

Examples: "It's better...", "More convenient...", "Professional..."

Follow-ups:

• "Better how? Give me a specific example"
• "What does 'professional' look like to your users?"
• "Convenient compared to what?"

Know When to Stop

You're ready when you can answer ALL of these:

• ✅ Who: Who is the primary target customer?
• ✅ Need: What problem/opportunity drives them?
• ✅ Category: What type of solution is this?
• ✅ Benefit: What's the key value they get?
• ✅ Alternatives: What do people use instead?
• ✅ Differentiator: What makes this better/different?

Don't over-explore. 10-15 minutes usually enough.

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Example

User: "We get tons of calls asking if we do X type of vehicle. We do EVERYTHING - lawnmowers to tour buses."

Agent: "So showing that range is important. Who typically needs that kind of breadth - locals year-round, or summer tourists?"

User: "Both, but summer tourists are stressed - car broke down, need help NOW, don't know if we can help their motorhome or whatever. They call everyone."

Agent: "What do they use if not you? Like, what are the alternatives in summer?"

User: "Garages in Borgholm maybe, but we're the main option in northern Öland. During summer we're basically it."

Agent: "And the benefit for them is...getting help fast? Knowing you can handle their vehicle type?"

User: "Yeah - peace of mind. We're certified, been here 20+ years, we'll figure it out."

Agent thinks - Components Captured:

• ✅ Who: Summer tourists + year-round locals (focus on tourists)
• ✅ Need: Vehicle breakdown, need immediate expert help, uncertainty about service availability
• ✅ Category: Auto service garage (broad spectrum)
• ✅ Benefit: Peace of mind - fast, reliable service for any vehicle type
• ✅ Alternatives: Garages in Borgholm, calling around to multiple shops
• ✅ Differentiator: Only comprehensive option in northern Öland, handles all vehicle types (lawnmowers→tour buses), 20+ years, AutoExperten certified

Ready for reflection.

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Next

Once all components captured, load and execute: 03-reflect-confirm.md