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bi-agents/_bmad/wds/workflows/1-project-brief/templates/pitch.template.md
Cassel 647cbec54f docs: update all documentation and add AI tooling configs
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Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-19 13:29:03 -04:00

1.2 KiB

Project Pitch: {{project_name}}

Compelling case for why this project matters and should be built

Created: {{date}} Author: {{user_name}} Status: Ready for stakeholder approval


1. The Realization

{{realization}}


2. Why It Matters

{{why_it_matters}}


3. How We See It Working

{{how_we_see_it_working}}


4. Paths We Explored

{{paths_we_explored}}


{{recommended_solution}}


6. The Path Forward

{{path_forward}}


7. The Value We'll Create

{{value_we_create}}


8. Cost of Inaction

{{cost_of_inaction}}


9. Our Commitment

{{our_commitment}}


10. Summary

{{summary}}


Business Context

This project serves:

  • Primary Goal: {{business_goal}}
  • Solution: {{solution}}
  • Target Users: {{target_users}}

Detailed strategic analysis (personas, driving forces, prioritization) is developed in Phase 2: Trigger Mapping.


Next Steps

After approval, proceed to:

  • Full Project Brief - Detailed strategic foundation
  • Trigger Mapping - User research and personas
  • Platform Requirements - Technical foundation
  • UX Design - Scenarios and prototypes

Generated by Whiteport Design Studio