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_bmad/wds/workflows/1-project-brief/templates/content-language.template.md

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+# Content & Language: {{project_name}}
+
+> Tone of Voice & Content Guidelines
+
+**Created:** {{date}}
+**Author:** {{user_name}}
+**Related:** [Product Brief](./product-brief.md)
+
+---
+
+## Brand Personality
+
+{{brand_personality_summary}}
+
+### Personality Attributes
+
+| Attribute | Description | Expression |
+|-----------|-------------|------------|
+{{#each personality_attributes}}
+| **{{this.attribute}}** | {{this.description}} | {{this.expression}} |
+{{/each}}
+
+---
+
+## Tone of Voice
+
+### Core Tone
+
+**Primary Tone:** {{primary_tone}}
+
+{{tone_description}}
+
+### Tone Spectrum
+
+| Dimension | Our Position | Example |
+|-----------|--------------|---------|
+| Formal ↔ Casual | {{formal_casual}} | {{formal_casual_example}} |
+| Serious ↔ Playful | {{serious_playful}} | {{serious_playful_example}} |
+| Technical ↔ Simple | {{technical_simple}} | {{technical_simple_example}} |
+| Reserved ↔ Enthusiastic | {{reserved_enthusiastic}} | {{reserved_enthusiastic_example}} |
+
+### We Say / We Don't Say
+
+**We say:**
+{{#each we_say}}
+- {{this}}
+{{/each}}
+
+**We don't say:**
+{{#each we_dont_say}}
+- {{this}}
+{{/each}}
+
+---
+
+## Language Strategy
+
+### Supported Languages
+
+| Language | Priority | Coverage | Notes |
+|----------|----------|----------|-------|
+{{#each languages}}
+| {{this.language}} | {{this.priority}} | {{this.coverage}} | {{this.notes}} |
+{{/each}}
+
+### Translation Approach
+
+{{translation_approach}}
+
+### Localization Notes
+
+{{#each localization_notes}}
+- **{{this.language}}:** {{this.note}}
+{{/each}}
+
+---
+
+## Content Types
+
+### UI Microcopy
+
+*Buttons, labels, error messages, system feedback*
+
+**Guidelines:**
+{{#each microcopy_guidelines}}
+- {{this}}
+{{/each}}
+
+**Examples:**
+| Context | ✅ Do | ❌ Don't |
+|---------|-------|---------|
+{{#each microcopy_examples}}
+| {{this.context}} | {{this.do}} | {{this.dont}} |
+{{/each}}
+
+### Marketing Content
+
+*Headlines, feature descriptions, value propositions*
+
+**Guidelines:**
+{{#each marketing_guidelines}}
+- {{this}}
+{{/each}}
+
+### Informational Content
+
+*Service descriptions, about pages, FAQs*
+
+**Guidelines:**
+{{#each informational_guidelines}}
+- {{this}}
+{{/each}}
+
+---
+
+## SEO Strategy
+
+### Page-Keyword Map
+
+| Page | URL Slug | Primary Keyword (SE) | Primary Keyword (EN) | {{#if has_german}}Primary Keyword (DE) |{{/if}}
+|------|----------|---------------------|---------------------|{{#if has_german}}---------------------|{{/if}}
+{{#each page_keyword_map}}
+| {{this.page}} | {{this.slug}} | {{this.keyword_se}} | {{this.keyword_en}} | {{#if ../has_german}}{{this.keyword_de}} |{{/if}}
+{{/each}}
+
+### URL Structure
+
+**Pattern:**
+```
+{{url_primary}}          → {{primary_language}}
+{{url_secondary}}        → {{secondary_language}}
+{{#if url_tertiary}}
+{{url_tertiary}}         → {{tertiary_language}}
+{{/if}}
+```
+
+### Primary Keywords (by language)
+
+{{#each seo_keywords_by_language}}
+**{{this.language}}:**
+{{#each this.keywords}}
+- {{this}}
+{{/each}}
+
+{{/each}}
+
+### Local SEO
+
+{{#if is_local_business}}
+| Property | Value |
+|----------|-------|
+| **Business Name** | {{business_name}} |
+| **Address** | {{business_address}} |
+| **Phone** | {{business_phone}} |
+| **Email** | {{business_email}} |
+| **Opening Hours** | {{business_hours}} |
+| **Google Business Profile** | {{google_business_status}} |
+| **Business Category** | {{business_category}} |
+{{else}}
+*Not a local business — skip this section*
+{{/if}}
+
+### Structured Data Plan
+
+| Page Type | Schema Type | Key Properties |
+|-----------|-------------|----------------|
+{{#each structured_data_plan}}
+| {{this.page_type}} | {{this.schema_type}} | {{this.properties}} |
+{{/each}}
+
+### Keyword Usage Guidelines
+
+{{keyword_usage_guidelines}}
+
+---
+
+## Content Structure Principles
+
+### Structure Type
+
+{{structure_type}}
+
+### User's Vision
+
+{{users_vision}}
+
+### Content Priorities
+
+**Must be prominent (visible immediately):**
+{{#each must_be_prominent}}
+- {{this}}
+{{/each}}
+
+**Important but secondary:**
+{{#each secondary_content}}
+- {{this}}
+{{/each}}
+
+### Navigation Principles
+
+{{#each navigation_principles}}
+- {{this}}
+{{/each}}
+
+### Not Included
+
+{{#each not_included}}
+- {{this}}
+{{/each}}
+
+### Clarity Level
+
+{{clarity_level}}
+
+---
+
+## Content Ownership
+
+| Content Type | Owner | Update Frequency |
+|--------------|-------|------------------|
+{{#each content_ownership}}
+| {{this.type}} | {{this.owner}} | {{this.frequency}} |
+{{/each}}
+
+---
+
+## Writing Checklist
+
+Before publishing any content, verify:
+
+{{#each writing_checklist}}
+- [ ] {{this}}
+{{/each}}
+
+---
+
+## Next Steps
+
+- [ ] **Visual Direction** — Establish visual style and brand
+- [ ] **Phase 2: Trigger Mapping** — Connect content to user psychology
+- [ ] **Phase 4: UX Design** — Apply tone to interface copy
+
+---
+
+_Generated by Whiteport Design Studio_