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# Step 7: Positioning
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**Completed:** {{date}}
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**Session:** {{session_number}}
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---
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## Positioning Exploration
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**Agent asked:**
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{{opening_question_about_positioning}}
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**User's initial response:**
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{{first_response}}
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---
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## Key Exchanges
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### Differentiation
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**Agent:** {{question_about_difference}}
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**User:** {{response}}
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**What this revealed:**
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{{insight_about_unique_angle}}
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---
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### Market Context
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**Agent:** {{question_about_alternatives}}
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**User:** {{response}}
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**What this revealed:**
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{{insight_about_competitive_landscape}}
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---
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### Value Proposition
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**Agent:** {{question_about_value}}
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**User:** {{response}}
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**What this revealed:**
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{{insight_about_core_value}}
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---
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## Reflection Checkpoint
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**Agent's synthesis:**
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{{positioning_understanding}}
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**User response:**
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- [ ] Confirmed
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- [ ] Corrected
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**Corrections (if any):**
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{{corrections}}
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---
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## Positioning Statement
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{{positioning_statement}}
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**For:** {{target_user}}
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**Who:** {{their_situation}}
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**This product:** {{what_it_is}}
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**That:** {{key_benefit}}
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**Unlike:** {{alternatives}}
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**Our approach:** {{differentiation}}
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---
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## Supporting Evidence
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**Why this position makes sense:**
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1. {{rationale_1}}
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2. {{rationale_2}}
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3. {{rationale_3}}
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---
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**Documented in:** `wds-project-outline.yaml` → `positioning`
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