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# Step 7: Positioning
**Completed:** {{date}}
**Session:** {{session_number}}
---
## Positioning Exploration
**Agent asked:**
{{opening_question_about_positioning}}
**User's initial response:**
{{first_response}}
---
## Key Exchanges
### Differentiation
**Agent:** {{question_about_difference}}
**User:** {{response}}
**What this revealed:**
{{insight_about_unique_angle}}
---
### Market Context
**Agent:** {{question_about_alternatives}}
**User:** {{response}}
**What this revealed:**
{{insight_about_competitive_landscape}}
---
### Value Proposition
**Agent:** {{question_about_value}}
**User:** {{response}}
**What this revealed:**
{{insight_about_core_value}}
---
## Reflection Checkpoint
**Agent's synthesis:**
{{positioning_understanding}}
**User response:**
- [ ] Confirmed
- [ ] Corrected
**Corrections (if any):**
{{corrections}}
---
## Positioning Statement
{{positioning_statement}}
**For:** {{target_user}}
**Who:** {{their_situation}}
**This product:** {{what_it_is}}
**That:** {{key_benefit}}
**Unlike:** {{alternatives}}
**Our approach:** {{differentiation}}
---
## Supporting Evidence
**Why this position makes sense:**
1. {{rationale_1}}
2. {{rationale_2}}
3. {{rationale_3}}
---
**Documented in:** `wds-project-outline.yaml``positioning`