calctext/_bmad/wds/workflows/1-project-brief/templates/project-brief-dialog/07-positioning.md

Step 7: Positioning

Completed: {{date}} Session: {{session_number}}

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Positioning Exploration

Agent asked: {{opening_question_about_positioning}}

User's initial response: {{first_response}}

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Key Exchanges

Differentiation

Agent: {{question_about_difference}} User: {{response}}

What this revealed: {{insight_about_unique_angle}}

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Market Context

Agent: {{question_about_alternatives}} User: {{response}}

What this revealed: {{insight_about_competitive_landscape}}

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Value Proposition

Agent: {{question_about_value}} User: {{response}}

What this revealed: {{insight_about_core_value}}

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Reflection Checkpoint

Agent's synthesis: {{positioning_understanding}}

User response:

• Confirmed
• Corrected

Corrections (if any): {{corrections}}

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Positioning Statement

{{positioning_statement}}

For: {{target_user}} Who: {{their_situation}} This product: {{what_it_is}} That: {{key_benefit}} Unlike: {{alternatives}} Our approach: {{differentiation}}

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Supporting Evidence

Why this position makes sense:

1. {{rationale_1}}
2. {{rationale_2}}
3. {{rationale_3}}

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Documented in: wds-project-outline.yaml → positioning