calctext/_bmad/wds/workflows/1-project-brief/templates/pitch.template.md

Project Pitch: {{project_name}}

Compelling case for why this project matters and should be built

Created: {{date}} Author: {{user_name}} Status: Ready for stakeholder approval

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1. The Realization

{{realization}}

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2. Why It Matters

{{why_it_matters}}

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3. How We See It Working

{{how_we_see_it_working}}

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4. Paths We Explored

{{paths_we_explored}}

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5. Recommended Solution

{{recommended_solution}}

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6. The Path Forward

{{path_forward}}

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7. The Value We'll Create

{{value_we_create}}

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8. Cost of Inaction

{{cost_of_inaction}}

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9. Our Commitment

{{our_commitment}}

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10. Summary

{{summary}}

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Business Context

This project serves:

• Primary Goal: {{business_goal}}
• Solution: {{solution}}
• Target Users: {{target_users}}

Detailed strategic analysis (personas, driving forces, prioritization) is developed in Phase 2: Trigger Mapping.

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Next Steps

After approval, proceed to:

• Full Project Brief - Detailed strategic foundation
• Trigger Mapping - User research and personas
• Platform Requirements - Technical foundation
• UX Design - Scenarios and prototypes

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Generated by Whiteport Design Studio