calctext/_bmad/wds/workflows/1-project-brief/templates/project-brief.template.md

Project Brief: {{project_name}}

Complete Strategic Foundation

Created: {{date}} Author: {{user_name}} Brief Type: Complete

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Vision

{{vision}}

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Positioning Statement

{{positioning_statement}}

Breakdown:

• Target Customer: {{target_customer}}
• Need/Opportunity: {{need_opportunity}}
• Category: {{category}}
• Key Benefit: {{key_benefit}}
• Differentiator: {{differentiator}}

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Business Model

Type: {{business_model}}

{{#if business_model_b2b}}

Business Customer Profile (B2B)

{{business_customer_profile}}

Buying Roles

Role	Description
Buyer	{{buyer_role}}
Champion	{{champion_role}}
User	{{user_role}}

{{/if}}

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{{#if business_model_b2b}}User Profile (within Business){{else}}Ideal Customer Profile (ICP){{/if}}

{{ideal_user_profile}}

Secondary Users

{{secondary_users}}

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Success Criteria

{{success_criteria}}

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Competitive Landscape

{{competitive_landscape}}

Our Unfair Advantage

{{unfair_advantage}}

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Constraints

{{constraints}}

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Platform & Device Strategy

Primary Platform: {{primary_platform}}

Supported Devices: {{supported_devices}}

Device Priority: {{device_priority}}

Interaction Models: {{interaction_models}}

Technical Requirements:

• Offline Functionality: {{offline_requirements}}
• Native Features: {{native_features_needed}}

Platform Rationale: {{platform_rationale}}

Future Platform Plans: {{future_platform_plans}}

Design Implications: {{design_implications}}

Development Implications: {{development_implications}}

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Tone of Voice

For UI Microcopy & System Messages

Tone Attributes

1. {{tone_attribute_1}}: {{tone_description_1}}
2. {{tone_attribute_2}}: {{tone_description_2}}
3. {{tone_attribute_3}}: {{tone_description_3}} {{#if tone_attribute_4}}4. {{tone_attribute_4}}: {{tone_description_4}}{{/if}} {{#if tone_attribute_5}}5. {{tone_attribute_5}}: {{tone_description_5}}{{/if}}

Examples

Error Messages:

• ✅ {{tone_example_error_good}}
• ❌ {{tone_example_error_bad}}

Button Text:

• ✅ {{tone_example_button_good}}
• ❌ {{tone_example_button_bad}}

Empty States:

• ✅ {{tone_example_empty_good}}
• ❌ {{tone_example_empty_bad}}

Success Messages:

• ✅ {{tone_example_success_good}}
• ❌ {{tone_example_success_bad}}

Guidelines

Do: {{tone_do_guidelines}}

Don't: {{tone_dont_guidelines}}

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Note: Tone of Voice applies to UI microcopy (labels, buttons, errors, system messages). Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.

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Additional Context

{{additional_context}}

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Business Context

• Primary Goal: {{business_goal}}
• Solution: {{solution}}
• Target Users: {{target_users}}

Full strategic analysis (business goals, personas, driving forces) is developed in Phase 2: Trigger Mapping.

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Next Steps

This complete brief provides strategic foundation for all design work:

• Phase 2: Trigger Mapping - Map user psychology to business goals
• Phase 3: PRD Platform - Define technical foundation
• Phase 4: UX Design - Begin sketching and specifications
• Phase 5: Design System - If enabled, build components
• Phase 6: PRD Finalization - Compile for development handoff

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Generated by Whiteport Design Studio