3.8 KiB
3.8 KiB
Business Goals Document Template
Complete template structure for 01-Business-Goals.md
1. Header
# Business Goals & Objectives
> Strategic goals and measurable objectives for [Project Name]
**Document:** Trigger Map - Business Goals
**Created:** [Date]
**Status:** COMPLETE
2. Vision Statement
## Vision
**[Insert vision statement from workshop]**
[Should be 1-2 sentences describing the ultimate goal/transformation]
3. Business Objectives (3 Priority Tiers)
## Business Objectives
### ⭐ PRIMARY GOAL: [Title] (THE ENGINE)
- **Statement:** [What we're building]
- **Metric:** [How we measure it]
- **Target:** [Specific number]
- **Timeline:** [X months]
- **Impact:** This drives ALL other objectives - this is the key to expansion
---
### 🚀 [SECONDARY GOALS CATEGORY] (Driven by [Primary Goal])
**Objective 1: [Title]**
- **Statement:** [What we're achieving]
- **Metric:** [How we measure]
- **Target:** [Number]
- **Timeline:** [X months from launch]
[Repeat for all secondary objectives: 2, 3, 4...]
---
### 🌟 [TERTIARY GOALS CATEGORY] (Real-World Benefits for Members)
**Note:** These are opportunities [Product] creates FOR the community members - [benefit description].
**Objective X: [Title]**
- **Statement:** [What members get]
- **Metric:** [How we measure member success]
- **Target:** [Number]
- **Timeline:** [X months]
- **Benefit to Members:** [Career/personal growth impact]
[Repeat for all tertiary objectives]
4. The Flywheel Section
## The Flywheel: How Goals Connect
**THE ENGINE (Priority #1):**
- [Primary goal number] [primary goal description]
- Timeline: [X] months
- These [users] [action that drives everything]
- They create the flywheel that drives ALL other objectives
**[Secondary Category] (Priority #2):**
- Driven BY the [primary goal achievers]
- [List key targets with numbers]
- Timeline: [X] months
- Focus: [What this tier achieves]
**[Tertiary Category] (Priority #3):**
- Real-world benefits FOR community members
- [List key opportunities]
- Timeline: [X] months
- **Key benefit**: [How members' lives improve]
5. Success Metrics Alignment
## Success Metrics Alignment
### How Trigger Map Connects to Objectives (Properly Prioritized):
**⭐ PRIMARY: Creating Awesome [Users] Who Become [Champions] → Achieves:**
- ✅ **[Number] [champions]** (THE ENGINE - [Persona] becomes one of them naturally)
- ✅ [Action 1]
- ✅ [Action 2]
- ✅ [Natural outcome]
- **Timeline: [X] months**
- **This drives ALL other objectives**
**🚀 SECONDARY: [Champions] Drive [Product] Adoption → Achieves:**
- ✅ [Objective 1] ([champions] spread the word)
- ✅ [Objective 2] ([champions] demonstrate value)
- ✅ [Objective 3] ([champions] create engagement)
- **Timeline: [X] months**
**🌟 TERTIARY: [Product] Success Creates Opportunities for Community → Achieves:**
- ✅ [Opportunity 1] (members [benefit])
- ✅ [Opportunity 2] (members [benefit])
- ✅ [Opportunity 3] (members [benefit])
- **Timeline: [X] months**
- **Benefit: [Impact on members' lives/careers]**
**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**
The page must empower [Primary Persona] → make [them] awesome → [they] naturally become [champions] → [champions] drive adoption → adoption creates opportunities for all members.
6. Related Documents Footer
## Related Documents
- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
- **[02-[Primary].md](02-[Primary].md)** - Primary persona
- **[03-[Secondary].md](03-[Secondary].md)** - Secondary persona
- **[04-[Tertiary].md](04-[Tertiary].md)** - Tertiary persona [if exists]
- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
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_Back to [Trigger Map](00-trigger-map.md)_