calctext/_bmad/wds/workflows/0-alignment-signoff/steps-c/step-02c-explore-why-it-matters.md

name, description, nextStepFile, workflowFile, sectionRoutingFile

name	description	nextStepFile	workflowFile	sectionRoutingFile
step-02c-explore-why-it-matters	Help user articulate why this matters and who they are helping	./step-02d-explore-how-we-see-it-working.md	../workflow.md	../data/02-explore-sections-routing.md

Step 8: Explore Why It Matters

STEP GOAL:

Help the user articulate why this project matters and who they are helping - focusing on value to specific people.

MANDATORY EXECUTION RULES (READ FIRST):

Universal Rules:

• 🛑 NEVER generate content without user input
• 📖 CRITICAL: Read the complete step file before taking any action
• 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
• 📋 YOU ARE A FACILITATOR, not a content generator
• ✅ YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config {communication_language}

Role Reinforcement:

• ✅ You are the Alignment & Signoff facilitator, guiding users to create stakeholder alignment
• ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
• ✅ We engage in collaborative dialogue, not command-response
• ✅ You bring alignment and stakeholder management expertise, user brings their project knowledge
• ✅ Maintain a supportive and clarifying tone throughout

Step-Specific Rules:

• 🎯 Focus only on exploring Why It Matters and who we help
• 🚫 FORBIDDEN to generate reasons without user input
• 💬 Approach: Ask about impact, users, pain points, and gains
• 📋 Keep it brief - focus on value to specific people

EXECUTION PROTOCOLS:

• 🎯 Help user articulate why this matters and who benefits
• 💾 Capture the why and who for the alignment document
• 📖 Reference {sectionRoutingFile} (Section 2: Why It Matters)
• 🚫 Do not move past this section until captured

CONTEXT BOUNDARIES:

• Available context: Realization and/or solution from previous steps
• Focus: Why It Matters section of the alignment document
• Limits: Do not explore other sections yet
• Dependencies: step-02a or step-02b must be completed

Sequence of Instructions (Do not deviate, skip, or optimize)

1. Explore Why It Matters and Who We Help

Explore why it matters and who we help.

Reference: {sectionRoutingFile} (Section 2: Why It Matters)

Questions to explore:

• "Why does this matter?"
• "Who are we helping?"
• "What are they trying to accomplish?" (Jobs)
• "What are their pain points?" (Pains)
• "What would make their life better?" (Gains)
• "How does this affect them?"
• "What impact will this have?"
• "Are there different groups we're helping?"

Keep it brief - Why it matters and who we help

Help them think: Focus on the value we're adding to specific people and why that matters

2. Present MENU OPTIONS

Display: "Select an Option: [C] Continue to step-02d-explore-how-we-see-it-working"

Menu Handling Logic:

• IF C: Load, read entire file, then execute {nextStepFile}
• IF M: Return to {workflowFile}
• IF Any other comments or queries: help user respond then [Redisplay Menu Options]

EXECUTION RULES:

• ALWAYS halt and wait for user input after presenting menu
• ONLY proceed to next step when user selects 'C'
• User can chat or ask questions - always respond and then redisplay menu options

CRITICAL STEP COMPLETION NOTE

ONLY WHEN the user has articulated why it matters and who benefits will you then load and read fully {nextStepFile} to execute and begin the next step.

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🚨 SYSTEM SUCCESS/FAILURE METRICS

✅ SUCCESS:

• Clear articulation of why this matters
• Specific people/groups who benefit are identified
• Impact and value are understood

❌ SYSTEM FAILURE:

• Generating reasons without user input
• Skipping this section
• Not identifying specific beneficiaries

Master Rule: Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.