1.7 KiB
1.7 KiB
Tone of Voice - Output Template
Use this template to document the final Tone of Voice in the Product Brief.
## Tone of Voice
**For UI Microcopy & System Messages**
### Tone Attributes
1. **[Attribute 1]**: [Brief description]
2. **[Attribute 2]**: [Brief description]
3. **[Attribute 3]**: [Brief description]
### Examples
**Error Messages:**
- ✅ "Hmm, that doesn't look like an email. Check for typos?"
- ❌ "Error: Invalid email format"
**Button Text:**
- ✅ "Let's get started"
- ❌ "Submit"
**Empty States:**
- ✅ "Nothing here yet. Ready to add your first item?"
- ❌ "No results found"
**Success Messages:**
- ✅ "You're all set! We've sent a confirmation to your email."
- ❌ "Operation completed successfully"
### Guidelines
**Do:**
- [Tone-appropriate practice 1]
- [Tone-appropriate practice 2]
- [Tone-appropriate practice 3]
**Don't:**
- [Tone-inappropriate practice 1]
- [Tone-inappropriate practice 2]
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*Note: Tone of Voice applies to UI microcopy. Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.*
Example Microcopy Format
When presenting examples, use this comparison format:
Example UI Microcopy:
Error Message:
❌ Generic: "Error: Invalid input"
✅ Our Tone: [Rewritten in proposed tone]
Button Text:
❌ Generic: "Submit"
✅ Our Tone: [Rewritten in proposed tone]
Empty State:
❌ Generic: "No results found"
✅ Our Tone: [Rewritten in proposed tone]
Form Label:
❌ Generic: "Email address"
✅ Our Tone: [Rewritten in proposed tone]
Success Message:
❌ Generic: "Operation successful"
✅ Our Tone: [Rewritten in proposed tone]