Substep 1: Open Conversation

Task

Introduce positioning naturally and invite user to think about how their product fits in the market.

Instructions

1. Adapt Opening to Context

Reference wds-project-outline.yaml for:

project_context.stakes - Affects tone
working_relationship.involvement_level - Affects explanation depth

2. Opening Question (Choose Based on Context)

If HIGH STAKES (enterprise/departmental):

"Let's talk about how you'll position {product} in the market. Positioning is critical for stakeholder buy-in - it defines who this is for, why it matters, and what makes it different from alternatives."

"Tell me: Who are you building this for, and what makes it different?"

If BALANCED STAKES (business):

"Let's figure out your positioning - basically, how you'll explain what {product} is and why someone should choose it over alternatives."

"Start wherever feels natural: Who's this for? What problem does it solve? What makes it unique?"

If LOW STAKES (personal/hobby):

"Let's nail down what makes {product} special!"

"Who are you imagining using this, and why would they pick it over other options?"

3. Listen for Entry Point

User might start with:

Target customer - "It's for busy parents..."
Problem - "People struggle with..."
Differentiator - "Unlike X, we..."
Category - "It's like Notion but for..."

All valid entry points. Start where they start, fill in gaps later.

4. Set Conversational Tone

Use phrases like:

"Tell me more about..."
"Help me understand..."
"What do you mean by..."
"Paint me a picture..."

NOT:

"Fill in this template..."
"Complete this statement..."
"Define your positioning..."

Example

Agent: "Let's figure out how you'll position Källa Fordonservice - basically, how you'll explain what makes it special and who it's for. Start wherever feels natural: Who are your main customers? What makes you different from other garages?"

User: "We're the only game in northern Öland during summer. Everything with wheels - cars, buses, tractors, lawnmowers, motorhomes. Been here 20+ years, AutoExperten certified."

Agent thinks:

✅ Entry point: Differentiator (only option) + Breadth (all vehicles)
❓ Still need: Specific target customers, key benefit, what problem this solves
→ Continue exploring in substep 2

Load and execute: 02-explore-positioning.md

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