2.1 KiB
2.1 KiB
Content Generation Instructions
How to generate strategically grounded content variations
1. Synthesize All Context
Before generating, review and confirm you understand:
- WHO the user is and what drives them (Trigger Map)
- WHERE they are in awareness (START → END)
- WHAT action this content must enable (Action Filter)
- HOW to make them feel capable (Empowerment Frame)
- WHAT order creates persuasive flow (Golden Circle)
2. Generate Multiple Variations
Create 2-3 content variations that differ in:
Variation A: Wish-Focused
- Emphasizes positive driving forces
- Aspirational tone
- "Become the authority," "Stay ahead," "Impress your clients"
Variation B: Fear-Focused
- Addresses negative driving forces
- Problem-recognition tone
- "Stop feeling behind," "Never miss a trend," "No more embarrassment"
Variation C: Balanced OR Awareness-Shifted (choose one):
- Balanced: Combines wish + fear naturally
- Awareness-Shifted: Uses different starting awareness level (if user was uncertain)
For each variation, include:
- Complete content (headlines, body, CTA)
- Rationale explaining the approach
- Why this might resonate
3. Presentation Format
Use this format:
---
## Variation A: [Name - e.g., "Wish-Focused"]
### Rationale
[Why this approach, what driving force it emphasizes, when this works best]
### Content
**WHY Section:**
[Content for WHY]
**HOW Section:**
[Content for HOW]
**WHAT Section:**
[Content for WHAT]
### Why This Might Resonate
[Specific user insight or context that makes this effective]
---
## Variation B: [Name]
[Same structure]
---
## Variation C: [Name]
[Same structure]
---
4. Explain Strategic Choices
For each variation, show how you applied the strategic context:
- "This opens with [X] because the user is Problem Aware—they need problem validation first"
- "This uses 'you'll be able to' framing because of Badass Users principle"
- "This puts social proof before CTA because Action Filter identified trust as a barrier"
Make the strategy visible.
Reference for generating content variations in Step 6