2.5 KiB
Trigger Map: {{project_name}}
Connect business goals to user psychology — understand why people act, not just what they do.
Created: {{date}} Phase: 2 — Trigger Mapping Agent: Saga (Analyst)
What Belongs Here
The Trigger Map reveals the human forces behind product decisions through five workshops:
- Business Goals — What the business needs to achieve
- Target Groups — Who the users are (with alliterative persona names)
- Driving Forces — What motivates and frightens each persona (positive + negative)
- Prioritization — Which forces matter most (scored by frequency, intensity, fit)
- Feature Impact — How product features address the highest-priority forces
This folder feeds directly into Phase 4 (UX Scenarios). Every page spec should trace back to a driving force documented here.
Learn more:
- WDS Course Module 06: Trigger Mapping — Connect Business Goals to User Psychology
- WDS Course Module 06, Lessons 4–8: The Five Workshops
For Agents
Workflow: _bmad/wds/workflows/2-trigger-mapping/workflow.md
Agent trigger: TM (Saga)
Templates: _bmad/wds/workflows/2-trigger-mapping/templates/
Before writing anything in this folder:
- Read the Product Brief in
A-Product-Brief/— trigger mapping builds on it - Load the workflow and follow the five workshop sequence
- Use Dialog mode — personas emerge from conversation, not invention
File naming: Number all documents with a two-digit prefix: 01-business-goals.md, 02-lars-the-loyal.md, etc. One file per persona. Update the Documents table below as each file is created.
Harm: Inventing personas without discovery. Fabricated driving forces produce scenarios that solve imaginary problems. The user pays to correct work that should never have been written.
Help: Uncovering real psychology through conversation. When driving forces are authentic, every downstream design decision has a clear "why."
Documents
This section will be updated as documents are created during Phase 2.
| # | Document | Purpose | Status |
|---|---|---|---|
| 01 | Business Goals | Vision, objectives, metrics | Not started |
| 02+ | Persona files | One per target group | Not started |
| — | Feature Impact Analysis | Forces × features scoring | Not started |
Trigger Map Visualization
A mermaid diagram connecting goals → platform → personas → forces will be added here during Phase 2.
Created using Whiteport Design Studio (WDS) methodology