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Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-19 13:29:03 -04:00

1.7 KiB

Scenario Initialization Guide

From Trigger Map to first sketch


Purpose

You've created your Trigger Map. Now: What should you start sketching?

This process helps you identify:

  • The core feature to design first
  • The natural starting point
  • The user's mental state
  • The shortest path to mutual success

The 7 Steps

1. Confirm Platform Strategy

Inherit platform strategy from Product Brief and confirm for this scenario

2. What Feature Delivers Value?

Which core feature serves your primary target group?

3. Where Do They Encounter It?

Where does the user first come into contact with your solution?

4. What's Their Mental State?

How are they feeling at this moment?

5. What's Mutual Success?

What does winning look like for both business and user?

6. What's the Shortest Path?

Minimum steps from starting point to mutual success

7. Reference Trigger Map

Identify the relevant Trigger Map context for this scenario


Examples

E-commerce Example

Sales-driven transparent purchase journey

SaaS Example

Subscription-driven frictionless onboarding

Service Booking Example

Appointment-driven trust-building flow


Next Step

Once you have clarity on all 7 steps (including strategic context), start sketching the journey.

Each sketch serves the path from trigger to mutual success, guided by the Trigger Map.


← Back to Business Model Workflow